163 episodes

Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at: https://jeffmendelson.com/onebigtip

The One Big Tip Podcast with Jeff Mendelson Everyone has that One Big Tip!

    • Business

Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at: https://jeffmendelson.com/onebigtip

    E163 - A Worthwhile Investment: The Power of Coaching | with Dr. Kelly Henry

    E163 - A Worthwhile Investment: The Power of Coaching | with Dr. Kelly Henry

    Dr. Kelly Henry is a retired chiropractor who’s taken on the role of a customer service consultant - also known as the Customer Service Doctor! Kelly is also the author of Define and Deliver Exceptional Customer Service. Although chiropractic and customer service consulting may not sound like they go hand in hand, Kelly’s found a great passion and career path as a coach, and now he’s here to share some of his knowledge with One Big Tip listeners.
    Kelly’s One Big Tip is as simple as it gets: hire a coach! This may sound like a large expense to you - maybe you believe you can’t afford it. But in this episode, Kelly tells us all about how the benefits of a great coach add up to be an incredible investment rather than an impossible expense.
    In my conversation with Kelly, we discuss exactly how he got into customer service after his chiropractic career and we cover the benefits of hiring a great coach. Kelly even gives advice for how to get the most out of your relationship with your coach - he says the key is to really put the work in. If you’ve been putting off hiring a coach to help you with your business endeavors, you won’t give it a second thought after listening to this episode! 
    In this episode
    [0:57] Kelly gives us a look at his background, including his shift in careers. [4:20] Kelly explains why he chose to pursue customer service: he saw a lack of great customer service protocols and he wanted to change that. [8:00] Kelly’s One Big Tip is to hire a coach! Here, he shares how much of an impact coach have made in his own life and all of the ways in which they can help you.[10:00] Kelly says that coaching is an investment rather than an expense - but the key is to listen to the advice they give you and put in the work![13:24] Curious about the great advice Kelly has received from coaches? He shares some here: don’t take everything personally, and remember that you can’t please everybody.Support the show (https://jeffmendelson.com/onebigtip)

    • 16 min
    E162 - Mastering Digital Strategy: How to Get the Most Out of Social Media | Luke Shankula

    E162 - Mastering Digital Strategy: How to Get the Most Out of Social Media | Luke Shankula

    Luke Shankula is the CEO and Leading Mortgage Marketing Expert at Paragon Digital Marketing, where he and his team help clients systemize their work and go beyond lead generation. While Luke works in the specific niche of mortgage lending, he has a wide range of knowledge about digital marketing that can apply to any industry - and luckily for listeners, he’s sharing some of that knowledge today!
    Don’t bite off more than you can chew! Despite what big names may be suggesting, Luke says that when you’re just getting started with building your business’s online presence, it’s best to master one or two social media platforms rather than taking them all on at once. 
    In this episode, you’ll not only learn about the importance of creating a digital strategy and focusing on the platforms that work best for you, but you’ll also hear all of Luke’s tips for posting content that will bring in your ideal customers. It’s all great information for anyone looking to grow a great online presence!
    In this episode
    [2:12] Luke shares his story and tells us how he became a digital marketer for the mortgage lending industry.[6:17] Luke explains the type of work he does at Paragon - while they don’t do custom builds for each client, they’ve been able to create a proven lead generation machine.[11:19] Luke’s one big tip is all about creating a digital strategy. When it comes to getting started, he suggests mastering one or two platforms that work well for you. [17:21] How do you attract clients in a competitive market? Luke says you shouldn’t always sell on price, but rather focus on framing yourself as an expert and posting content that attracts like-minded people.Support the show (https://jeffmendelson.com/onebigtip)

    • 25 min
    Are you using LinkedIn to its full potential? Dr. Joseph Sallustio is here to let listeners know about a few features that fly under the radar.

    Are you using LinkedIn to its full potential? Dr. Joseph Sallustio is here to let listeners know about a few features that fly under the radar.

    Dr. Joseph Sallustio is the chief operating officer of Claremont Lincoln University, a fully online graduate institution offering degrees focused on ethical leadership. He’s also the co-founder of the EdUp Experience Podcast. When the pandemic hit last year and Dr. Sallustio found himself working from home like the rest of us, he started putting more work than ever into his LinkedIn profile. Now he’s sharing his top tips for the platform!
    How do you use LinkedIn - Do you create and post your own content? Or are you more of a lurker? Whatever your online presence entails, Dr. Sallustio has tons of great tips for making the most out of it.
    In this episode, you’ll learn about some lesser-known features that can really help you up your LinkedIn game, from allowing others to follow you to utilizing the “featured” section. Today, the internet is more integral to the way we do business than ever, so there’s no better time to hear Dr. Sallustio’s tips!
    In this episode
    [2:01] Dr. Sallustio shares the story of how he got to where he is today and we discuss the power of online school. [5:23] We dive into Dr. Sallustio’s one big tip, which is all about utilizing LinkedIn; he first discusses the importance and/or creating and sharing content on the platform.[7:55] Dr. Sallustio tips listeners off to a lesser known LinkedIn feature - you can change your “connect” button to a “follow” button![11:22] Are you utilizing the “featured” section on your LinkedIn profile? Dr. Sallustio says it’s a great tool![12:50] What sort of content will get you the best engagement on LinkedIn? Dr. Sallustio says it’s all about authenticity. Support the show (https://jeffmendelson.com/onebigtip)

    • 18 min
    E160 - Socializing Over Social Media: Harnessing the Power of Live Streams | with Stephen Somers

    E160 - Socializing Over Social Media: Harnessing the Power of Live Streams | with Stephen Somers

    Stephen Somers is the co-founder of Marketplace Superheroes, where he helps people all across the globe learn how to sell their own products on Amazon. Together, he and his co-founder have helped over 7000 people create multiple income streams online! But Stephen’s One Big Tip today is about a different type of stream - live streams!
    Social media is one of the most important aspects of running a business, and when it comes to making sure your content is seen, engagement is the number one factor. That’s why Stephen urges listeners to host live streams and encourages high amounts of interactions from viewers.
    Still not sold on the live stream idea? By the end of this episode, you will be! In our conversation, Stephen covers everything from the incredible impact of live streams to the logistics of hosting your own, bringing in engagement, and even using them as a way to make money. It’s the perfect introduction to live streaming for anyone who doesn’t know where to start.
    In this episode:
    [2:04] Stephen takes us through his entrepreneurial journey, from researching business tips online to running his own business, Marketplace Superheroes.[7:55] Stephen’s One Big Tip is all about the power of live streaming. He says it’s an incredible tool for communicating with your audience. [11:35] Stephen says the key to a great live stream is asking for large amounts of interaction from your audience. He shares examples here. [14:35] Can you make money from live streams? Stephen says the answer is YES! He explains how. [16:15] Why is engagement so important? Stephen says it will ensure you continue to show up on people’s feeds. [18:13] To repurpose or not to repurpose? Stephen discusses steps you can take when the live stream is over. [20:20] The right software is a vital component of live streaming. Stephen uses Streamyard. [22:24] Anyone can live stream! Stephen and I discuss how individuals can take matters into their own hands and handle the whole process. 


    Support the show (https://jeffmendelson.com/onebigtip)

    • 27 min
    E159 - Learn Before You Test: Knowing Your Audience to Strategize and Scale | with Jose Quiroz

    E159 - Learn Before You Test: Knowing Your Audience to Strategize and Scale | with Jose Quiroz

    Jose Quiroz knows digital marketing; he has nearly a decade of experience in the industry under his belt, and today he designs digital sales systems to provide maximum online sales with minimum efforts. Now, Jose’s sharing one huge tip with listeners to help you scale your business even more effectively.
    There are many popular scaling frameworks that incorporate three main phases. Whether you know it as the “crawl, walk, run,” or the “test, learn, scale” approach, Jose says all of these processes are failing to list one key step: a learning phase that comes before you begin testing, not just after!
    Jose says in order to scale as effectively as possible, you have to take time to learn about your audience--as well as your own brand, service, mission, and more--before you begin testing any strategy. In this episode, you’ll hear exactly why this additional learning phase is so important and how to implement it into your own framework. Jose walks listeners through the entire process, from that first learning phase to the moment you’ll finally scale. You’ll hear step-by-step, actionable tips you won’t want to miss! 
    In this episode:
    [2:13] Jose introduces himself and gives us a look at his background - he says that while he is an entrepreneur and business owner, he is an immigrant first. 
    [4:01] Jose gives us an idea of the work he does in the digital marketing world. 
    [5:50] We begin to break down Jose’s big tip, which is all about learning about your brand and your audience to create a strategy, testing that strategy, learning more, and, finally, scaling.
    [8:50] Jose shares research strategy tips for understanding your audience. 
    [12:20] So how do you go about testing your strategy once you get through the first learning phase? Jose discusses his tips.
    [15:50] The final step of this process is scaling. Jose introduces some of his favorite ways to scale. 
    Support the show (https://jeffmendelson.com/onebigtip)

    • 22 min
    E158 - The Sevens: Putting Priorities In Perspective to Change Your Life | with Ken Knorr

    E158 - The Sevens: Putting Priorities In Perspective to Change Your Life | with Ken Knorr

    Ken knows a great deal about SEO, as he’s been in the business for years. But when you listen to this episode, you won’t just hear all of his great insider knowledge and tips on the subject - you’ll also get some great advice for life with what Ken calls “the Sevens.”
    Ken says you should take some time to ask yourself what you would do if you had seven years to live. How about seven months? Seven weeks? Days? Hours? Minutes? The things you should be prioritizing today and every day lie in your answer to those questions. Listen on to hear all about the value this practice can add to your life! 
    In this episode
    [1:53] Ken tells the story of how That! Company came to be - including its unique name.[4:21] Ken shares a bit about his background in SEO. [8:47] SEO has evolved a lot over the years. Today, Ken says, it’s all about monitoring user behavior. [12:31] How do you know which SEO firms to trust? Ken says you should always have them do an initial analysis.  [15:25] Ken’s one big tip is using a framework called the “sevens.” It’s all about asking yourself what your priorities would be if you have seven years, months, weeks, days, hours, or even minutes to live. [25:35] How can utilizing the sevens affect your life? Ken says it brings more of a sense of accomplishment and allows you to define your legacy. 

    Support the show (https://jeffmendelson.com/onebigtip)

    • 29 min

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