18. Sparking Up Authenticity

What does it take for a brand and content to be authentic? More importantly, is it worth it to invest and strive to find authenticity?

In this episode, Kison and Eric Kasimov, Founder of KazSource, Inc., and SportsEpreneur, enjoyed breaking down the steps in sparking authenticity and making it work for you. Here are the highlights:

• Talent stacking and building something that's uniquely yours
• Importance of consistency in creating content
• The value of being authentic

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