214: Your Personal Brand Drives Your Business‪!‬ The Realty Classroom Podcast by Danny Griffin

One of the most critical first steps for a real estate agent when considering how to market their business is to take a hard look in the mirror at themselves and realize their personal brand will lead the way. Therefore, it’s critical to realize that for your personal brand to stand out, you must go beyond a mere list of your virtues and stand for a specific ideal. Once you have established what you believe serves the public best, you must go all in with specific and meaningful messages that are appropriately expressed on all available media to attract the ideal clients. 
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