You want everyone within your organization to understand your vision and work to making it a reality. Creating a vision that is shared across the organization is a process that breaks the norms of top-down vision into including others in the creation and the validation of the vision. In the case of top-down only, most of the effort in getting others to buy-in to the vision of the organization. In my research with hypergrowth companies, those organization that involved all levels into the company of the vision are more likely to grow faster. When you create the vision, you have more ownership. Ownership of the vision makes you more engaged with the strategies and tactics of the organization. All this comes down to results and getting others within the company to work with you on making the vision a reality.
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