16 episodes

We equip, empower and encourage business leaders, CSR professionals and Everyday Superheroes with practical step-by-step actions plans, uncomplicated tools and the key people skills you need to create a more socially and environmentally responsible company and career you can feel good about.

Join us weekly for practical step-by-step action plans and uncomplicated tools - because we all want to create a better world. Let’s do it, together, one responsible company at a time.

Creating Responsible Companies Podcast Destination Better

    • Business

We equip, empower and encourage business leaders, CSR professionals and Everyday Superheroes with practical step-by-step actions plans, uncomplicated tools and the key people skills you need to create a more socially and environmentally responsible company and career you can feel good about.

Join us weekly for practical step-by-step action plans and uncomplicated tools - because we all want to create a better world. Let’s do it, together, one responsible company at a time.

    Coronavirus: 5 Questions To Guide Your CSR Response

    Coronavirus: 5 Questions To Guide Your CSR Response

    Episode Summary
    The Coronavirus crisis is testing the armor of companies’ CSR (corporate social responsibility) and environmental, social and governance (ESG) practices - while, now more than ever, they rapidly need to be transparent and innovative. And we desperately want to help.
    In this second of two episodes, we guide you through 5 practical steps to consider in developing your CSR response to Coronavirus:
    Who can you tap into to help the cause?
    What inherent resources does your company have to contribute?
    When should you respond? Now or later?
    Where: which of your locations need the most support?
    Why create a CSR response?

    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 35 min
    Coronavirus: 5 Practical Steps To Guide Your Company's Response

    Coronavirus: 5 Practical Steps To Guide Your Company's Response

    Episode Summary
    The Coronavirus crisis is testing the armor of companies’ CSR (corporate social responsibility) and environmental, social and governance (ESG) practices - while, now more than ever, they rapidly need to be transparent and innovative. And we desperately want to help.
    In this first of two episodes, we guide you through 5 practical steps to consider in developing your company's response to Coronavirus:
    How has this impacted your business and industry?
    What do the next 30-60-90 days look like?
    What opportunities do you see during this time?
    What do you need help with?
    What have you learned that would help others?

    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 28 min
    America's Most Responsible Companies 2020

    America's Most Responsible Companies 2020

    Episode Summary
    In this episode, we discuss a recent Newsweek and Statista partnership to rank https://www.newsweek.com/americas-most-responsible-companies-2020 (America’s Most Responsible Companies 2020).
    Newsweek explains, “companies, we all know, need to make a profit to prosper and survive. But over the years, executives have come to realize that they need to do much more. That is, by giving back to the communities they operate in and standing up as good neighbors and citizens.”
    Join us as we explore this research, the super valuable key performance indicators they used, and how those areas are key to your company's CSR strategy.
    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 37 min
    Millennials and CSR: Diverse, Ethical, Curious

    Millennials and CSR: Diverse, Ethical, Curious

    Episode Summary
    In this episode, we discuss a recent Forbes article by Marguerita Cheng called https://www.forbes.com/sites/margueritacheng/2019/06/19/8-characteristics-of-millennials-that-support-sustainable-development-goals-sdgs/#30f6c43129b7 (8 Characteristics of Millennials That Support Sustainable Development Goals (SDGs)). Cheng notes that “Millennials' specific traits and consumption trends make https://sustainabledevelopment.un.org/?menu=1300 (SDGs goals) more attainable. They are investing in and working for companies that have embraced visible sustainable practices and their tastes and preferences support creating sustainability and equality for all.”
    Join us as we dive into current research about this generation's unique attributes and how your company can benefit in recruitment, retention, and sales to Millennials.
    At 3:00, Where do Millennials get their social awareness? What do they believe is the key to alleviating poverty and improving life outcomes?
    At 5:16, Hear how Millennials’ lifelong connection to technology drives their curiosity and eagerness to learn.
    At 6:22, As the most ethnically diverse generation, learn why your company’s diversity and inclusion policy is so important to Millennials.
    At 8:15, Do Millennials prefer to spend their time and money on products or experiences?
    At 10:16, Millennials know how to use devices to learn what they want to know! Learn what percentage of Millennials:
    Value a college education and are preparing to acquire one
    Are college graduates
    Are in college working toward graduation

    At 12:12, Millennials have been referred to as the most health-conscious generation ever because of their access to online health information.
    At 13:31, Even though they make 20% less than their parents, millennials are saving and investing in systems that have a positive impact on the world.
    At 18:00, What drives Millennials' deep sense of connection in helping each other? Is it their belief in human rights more than religion?
    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 23 min
    Gen Z’s and CSR: Positive, Inspired, Ready

    Gen Z’s and CSR: Positive, Inspired, Ready

    Episode SummaryIn this episode, we review the Porter Novelli/Cone report, http://www.porternovelli.com/2019-Gen-Z-Purpose-Study (Undivided: 2019 Gen Z Purpose Study), that examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues — and the actions they are willing to take to positively impact topics they care about.
    At 2:59, 94 % of Generation Z believes our country needs to come together to make progress on important issues. In fact, 85% would rather focus on the positive progress we’ve made rather than the negative.
    At 3:52, Gen Zers remain hopeful! They expect we will have made advancement on important issues in just five years’ time.
    At 6:32, What do Gen Zers use as a core filter in deciding which companies to associate with when deciding where to work and shop?
    At 8:06, Learn how Gen Zs prioritize the top issues they want companies to solve for like equality, environment, human rights, and job creation.
    At 10:14, Ways Gen Zers stand ready to support companies that care!
    At 12:37, Janet shares her theory on the gap between our level of awareness of social and environmental issues and the rate at which companies can create that change.
    At 16:06, Generation Z uses social media not only to learn about issues, but to make a meaningful difference.
    At 18:45, In the key findings from this research we learn that Gen Zers are:
    Tired of the Negative Dialogue
    Inspired for Action
    Holding Companies Accountable
    Impact through Social Media

    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 24 min
    Company Purpose and CSR: A Perfect Match

    Company Purpose and CSR: A Perfect Match

    Episode SummaryIn this episode, we review the Accenture Report, https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF/Accenture-CompetitiveAgility-GCPR-POV.pdf#zoom=50 (To Affinity and Beyond, from Me to We: The Rise of the Purpose Led Brand), a study that outlines how consumers are no longer looking at companies just as “companies”, but as brands, and brands they are a part of.
    At 3:07, 62% of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency, and fair EE practices.
    At 4:19, Who does your brand really belong to? A brand no longer belongs to just the company; it belongs to the community.
    At 6:30, What is Purpose? How does it align with a company’s CSR or sustainability strategy?
    At 7:32, Don’t overlook the intangible components of a brand’s essence such as culture, transparency, and ethical values
    At 8:15, Purpose and customer relationships
    At 9:16, It’s data time! Listen as we talk through the percent of respondents who:
    Appreciate brands that stand up for societal and cultural issues they believe in
    Act upon and support causes they have in common with a company
    Prefer a company who is transparent
    Want to know employees are being treated well
    Believe in reducing plastics and improving the environment

    At 13:00, Accenture’s advice on how to take action using the report results (with examples from Janet and Barbra!)
    1. Be Human
    2. Be Clear and Authentic
    3. Being Creative
    We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!

    • 32 min

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