8 episodes

We equip, empower and encourage business leaders, CSR professionals and Everyday Superheroes with practical step-by-step actions plans, uncomplicated tools and the key people skills you need to create a more socially and environmentally responsible company and career you can feel good about.

Join us weekly for practical step-by-step action plans and uncomplicated tools - because we all want to create a better world. Let’s do it, together, one responsible company at a time.

Creating Responsible Companies Podcast Destination Better

    • Entrepreneurship

We equip, empower and encourage business leaders, CSR professionals and Everyday Superheroes with practical step-by-step actions plans, uncomplicated tools and the key people skills you need to create a more socially and environmentally responsible company and career you can feel good about.

Join us weekly for practical step-by-step action plans and uncomplicated tools - because we all want to create a better world. Let’s do it, together, one responsible company at a time.

    007 – External CSR Communications: 6 Components for Success

    007 – External CSR Communications: 6 Components for Success

    Episode 7

    Part 2 of a 3 part series on communicating CSR:

    Corporate Communications: Why Corporate Social Responsibility (CSR) is foundational to your content strategy and how to include it with 6 components for success:  External Communications

    “Companies are doing great things, they just aren’t telling their stories.”

    Barbra & Janet

    Special 3-part Series

    Every person can become a great communicator and enjoy the personal and professional rewards it brings. These episodes unlock the topics that every CSR and communications professional needs to know to effectively communicate environmental, social and economic initiatives and practices:

    Episode 6: Internal Communications

    Episode 7: External Communications

    Episode 8: Investors, Owners, and Shareholders 

    Every company can be rewarded for communicating social and environmental initiatives to outside parties and stakeholders. In this episode, we focus on external communications - how a company keeps stakeholders and other parties outside its organization informed and the value it can bring:

    The importance of strong external communication and the kinds of information to share regarding CSR or environmental, social, and governance (ESG) practices. 

    The topics that should be shared outside any company and why they are important to the success of your communication strategy...and company.

    The various types of external stakeholders and audiences you should be connecting with and what you should be communicating to them.

    The reasons why communicating is valuable to your CSR role and the long-term success of your company.

    To lay the foundation, here is a simple definition of CSR: 

    How your company manages the impact it has on the environment, as well as the people inside and outside the company: its employees, communities, customers, suppliers, and owners. And as a third component, how a company governs these areas, including its economic performance.

    Here are our Six Components for CSR Communications Success

    WHO: Identify your External audience

    WHAT: Determine what to communicate externally 

    WHY: Know why CSR communications should be part of your external content strategy

    WAYS to communicate externally

    Words of caution

    Areas of opportunity

    (http://destinationbetter-5568581.hs-sites.com/ep-007-external-csr-communications) This free download serves as a guide to an effective CSR communications strategy as you navigate telling your company’s story to the outside world. We are happy to provide you with this resource so you can best tell your company’s story to garner the most value for your business!

    PS - Be sure to check out Episode 6 on Internal Communications and Episode 8 on Investor, Owner, and Shareholder Communications, where you will hear nuggets of gold about how to communicate using these 6 components for success and connect with the people investing in your company.

    • 25 min
    006 – Internal CSR Communications: 6 Components for Success

    006 – Internal CSR Communications: 6 Components for Success

    Part 1 of a 3 part series on communicating CSR:

    Corporate Communications: Why Corporate Social Responsibility (CSR) is foundational to your content strategy and how to include it with 6 components for success: Internal Communications

    “Companies are doing great things, they just aren’t telling their stories.”

    Barbra & Janet

    Special 3-part Series

    Good communication doesn’t have to feel mysterious if you know what to communicate and to whom. These episodes unlock the topics that every CSR and communications professional needs to know to effectively communicate environmental, social and economic initiatives and practices:

    Episode 6: Internal Communications

    Episode 7: External Communications

    Episode 8: Investors, Owners, and Shareholders

    Any company of any size can benefit from including its social and environmental initiatives in its internal and external communications. In this episode, we focus on internal communications - how a company keeps stakeholders inside its organization informed and the value it can bring:

    The importance of strong internal communication and the kinds of information to share regarding environmental, social, and governance (ESG) practices. 

    The topics that should be shared inside any company and why they are important to the success of your communication strategy...and company.

    The various types of internal stakeholders and audiences you should be connecting with and what you should be communicating to them.

    The reasons why communicating is valuable to your CSR role and the long-term success of your company.

    To set the stage, here is a simple definition of CSR: 

    How your company manages the impact it has on the environment, as well as the people inside and outside the company: its employees, communities, customers, suppliers, and owners. And as a third component, how a company governs these areas, including its economic performance.

    Here are our Six Components for CSR Communications Success

    WHO: Identify your Internal audience

    WHAT: Determine what to communicate internally 

    WHY: Know why CSR communications should be part of your internal content strategy

    Ways to communicate internally

    Words of caution

    Areas of opportunity

    (http://destinationbetter-5568581.hs-sites.com/006-internal-csr-communications)

    Our free download provides additional guidance to determine what to communicate to others - the CSR topics that should be included in any company’s communication plan. We are happy to provide you this resource tool so you can best tell your company’s story to garner the most value for your business!

    PS - Be sure to check out Episode 7 on External Communications, and Episode 8, an extra special segment that you won’t hear anywhere else, about communicating CSR to Investors, Owners and Shareholders.

    • 23 min
    005 – Better Company: CSR Made Easy in 3 Steps

    005 – Better Company: CSR Made Easy in 3 Steps

    Part 2 of a 2-part series, with Episode #4 “Better You: The 24 Skills Every Professional Needs, But They Didn’t Teach You in School”

    Throughout our years of working in Corporate Social Responsibility (CSR) with some of the world’s largest and most respected companies, we have developed an easy 3-step process for what is an often complicated and confusing process.

    In this episode, we go into the simplest definition of CSR you’ve ever heard and provide you with a detailed breakdown of the 3 steps and how they can work in any business from small local shops to global operations. 

    Topics Covered:These 3 steps will guide you to a better understanding of what CSR means, the value it brings and what is involved for a successful strategy. Listen to the episode for more details about each step. 

    1. Discover: your environmental and social impacts

    2. Prioritize: risks and opportunities for each

    3. Implement: a strategy aligned to business value

    Free Resource:We are pleased to provide you with a resource to help you prioritize your risks and opportunities. Please click here for the download. (http://destinationbetter-5568581.hs-sites.com/005bettercompany)

    • 47 min
    004 – Better You: The 24 skills every professional needs, but they didn’t teach you in school

    004 – Better You: The 24 skills every professional needs, but they didn’t teach you in school

    Part 1 of a 2-part series, with Episode #5 “Better Company: CSR Made Easy in 3 Steps.”

    After decades of working for some of the largest and most progressive companies in the world, we created this unique list of skills that are critical for every professional. But even more essential to the success of Corporate Social Responsibility (CSR) professionals.

    Topics CoveredThe 24 essential skills are clustered into three categories:

    1. Natural Talents – Skills that come easily to some, while others may need help in developing them. 

    2. Communications & Relationships – Learn how every professional can greatly benefit from building and maintaining relationships.

    3. Technical Skills – Skills that are pertinent to your role and will help guide you in the management of your CSR programs. 

    Free Resource:It is our pleasure to offer you our list of the critical 24 skills so that you can make these skills work for you too. Download “Better You: 24 Skills Every Professional Needs, But They Didn’t Teach You in School.” Please click here for the download. (http://destinationbetter-5568581.hs-sites.com/004betteryou)

    • 44 min
    003 – Why CSR Is Critical Today: 5 Intriguing Headlines and 15 Questions That Will Change the Way You Look At Your Company

    003 – Why CSR Is Critical Today: 5 Intriguing Headlines and 15 Questions That Will Change the Way You Look At Your Company

    Why Corporate Social Responsibility is critical today. In this episode, Janet and Barbra talk about 5 intriguing headlines and 15 questions that will change the way you look at your company. Listen and learn more!

    Topics CoveredWarning: this information will change the way you look at your company! …and other companies!

    We have chosen 5 top headlines that show CSR’s critical role in business today.

    These stories include intriguing, hard facts that make CSR a “no brainer” for your company. And no matter your role in your company, no matter the type of company you have or work for, we think you’ll be able to connect these with your business.

    On our free download, we have provided links to each of these articles. We have also provided 3 ways you can consider applying each of these articles to your company!

    1.  Fast Company : “Most millennials would take a pay cut to work at an environmentally responsible company” (Feb. 14, 2019)

    2.  Sustainable Brands: “Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way” (Oct. 23, 2019)

    3.  Harvard Business Review: “ESG Comes of Age” (May 2019)

    4.  The New York Times: “Companies see climate change hitting their bottom lines in the next 5 years” (June 4, 2019)

    5.  The Wall Street Journal: “Move over shareholders: Top CEO’s say companies have obligations to society” (Aug. 19, 2019)

    Free ResourceJust for you, our listener, we have created a free resource, “Why CSR is Critical Today. 5 Intriguing Headlines and 15 Questions That Will Change the Way You Look At Your Company”. (http://destinationbetter-5568581.hs-sites.com/003-why-csr-is-critical-today) These stories include intriguing, hard facts that make CSR a “no brainer” for your company. And no matter your role in your company, no matter the type of company you have or work for, we think you’ll be able to connect these with your business.

    So that you can interpret how to apply these topics to your company, we have provided three questions to consider for each.

    Download this valuable resource here (http://destinationbetter-5568581.hs-sites.com/003-why-csr-is-critical-today) .

     

    • 18 min
    002 – Shift Happens! 5 Global Trends That Made CSR Mainstream in Business and Why This Info Should Be a Tool In Your Management Toolbox

    002 – Shift Happens! 5 Global Trends That Made CSR Mainstream in Business and Why This Info Should Be a Tool In Your Management Toolbox

    Shift Happens! 5 Global Trends That Made CSR Mainstream in Business and Why This Info Should Be a Tool In Your Management Toolbox.

    Topics Covered1. Significant changes in the world

    World population growth

    Food-energy-water nexus: the increase in population will drive an enormous need for more food, energy and water. 

    A growing middle class now has more disposable income to buy more things.

    We’ve become a disposable economy.

    2. Companies’ offerings have shifted from offerings that were primarily tangible – things that were manufactured or produced, like steel or even printed materials to more intangible items like software-based companies and experiences.

    3. The internet has made it possible for anyone to look up anything about a company and companies are expected to be more transparent.

    Like no other time in history, information is available 24/7/365.

    At any given time, within minutes, a company’s reputation can be significantly harmed by accurate, and even inaccurate, information.

    For these reasons and many more, companies are expected to provide the information that we as consumers or citizens want, when we want it, accessible in a place that we can easily find it, at any time.

    This is why it’s imperative for a company’s reputation to be transparent.

    4. 5 generations exist together in the workplace, affecting employees and culture

    Millennials and Gen Z’s are raising the bar on expectations for transparency and action. 

    5. Organizations have been developed to help consumers, employees and even investors understand the social and environmental information that companies are reporting.

    UN Sustainable Development Goals

    GRI – The Global Reporting Initiative

    DJSI - the Dow Jones Sustainability Index

    SASB- the Sustainability Accounting Standards Board

    Free ResourceAs a gift to you, our dear listener, we have created a resource, “Shift Happens: 5 Global Trends That Made CSR Mainstream in Business and Why This Info Should Be a Tool In Your Management Toolbox” (http://destinationbetter-5568581.hs-sites.com/episode-002-shift-happens) , to help you in your journey.

    • 29 min

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