Privy presents Ecommerce Marketing School with Ben Jabbawy. A daily podcast to help you scale your Shopify store from $0-$1M in sales. Every weekday, Ben shares quick, 5-minute tips he's learned helping hundreds of thousands of Shopify brands just like yours. So you can steal what's worked and get the tactical advice you need to grow your brand.
Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)
We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP of Marketing, Aaron Orendorff, to find out exactly what you should you be focusing on in the weeks leading up to the holiday. Here's what we learned.
The Best Way To Use Your Abandoned Cart Series If You’re Not Just Selling On Shopify (Guest Episode: Ecommerce Marketing School #59)
Lucas Walker is wrapping up his third and final episode of the week with his favorite way to use abandoned cart emails if you don't just sell on Shopify. So if you're selling on other sites like, you guessed it, Amazon, or even Etsy and beyond, this one's for you. It's an incredibly simple thing to implement for your brand and might just help you convert more of those abandoned carts into sales.
6 Unconventional Ways To Use A Free Shipping Bar For Your Shopify Store (Guest Episode: Ecommerce Marketing School #58)
On this episode, Lucas Walker is back for round 2. And today, it's all about unconventional ways to use a free shipping bar. He's sharing 6 genius free shipping bar hacks you've gotta test on your Shopify store this BFCM (and all year long). If you're looking for a quick win, this episode is for you.
How To Use Free Shipping As Your #1 Upsell Method (Guest Episode: Ecommerce Marketing School #57)
Lucas Walker is an ecommerce veteran. He launched a brand, Treats Happen, back in 2014 and now works with brands like MVMT and Steve Madden at Gorgias. Here's how he was able to use free shipping as the #1 way to upsell. Hint: it's related to bundling. And it's so simple that you could get started today.
Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products (Guest Episode: Ecommerce Marketing School #56)
Connor Gross is on the marketing team here at Privy. But he runs 3 (!!!) Shopify stores on the side. It's insane. He's also sold millions of dollars worth of products on Amazon. I mean seriously...when does this guy sleep, right?! Here are the 5 reasons he has a love-hate relationship with Amazon.
Why Hype & Exclusivity Will Help You Win BFCM in 2020 with Kurt Elster (Guest Episode: Ecommerce Marketing School #55)
Ben asked Shopify expert Kurt Elster, "What would your BFCM playbook look like this year if you had an ecommerce brand?" And he did not disappoint. Find out why hype and exclusivity are king and how you can actually run the same BFCM offer twice to get insane results. Oh yea. And you should start marketing ASAP. Here's why.