With over two decades of experience in advertising and creative design, Mark Arcenal is a branding force in the street style and car culture scene. After working as Nike’s Global Digital Lead, Mark established his own coveted international brands like Fatlace, and the clothing line Illest. Today, he is a globe-trotting creative entrepreneur, managing his many stores all over the world and scouting for the latest fashion. His key to success is the balance of authenticity, finding what you love and sticking to it as you ride the many shifts in the marketplace. Above all, Mark believes fun is the drive to make a memorable brand. Follow Mark on IG @mrk.rcnl and check out his website http://arcenal.com/.