26 episodes

Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

Essentials of Advertising & Marketing Arizona State University

    • Business

Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

    Introduction to Essentials of Advertising & Marketing Communications

    Introduction to Essentials of Advertising & Marketing Communications

    • 1 hr 12 min
    Review of Class Policies and the Value of the Customer

    Review of Class Policies and the Value of the Customer

    • 1 hr 11 min
    Creative Association

    Creative Association

    • 1 hr 15 min
    Advertising and Sports

    Advertising and Sports

    • 1 hr 12 min
    Understanding Consumer Insight

    Understanding Consumer Insight

    • 1 hr 9 min
    Analyzing Ads

    Analyzing Ads

    • 1 hr 7 min

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