14 episodes
Growth Caffeine Pixis
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- Technology
Through working with some of the fast growing companies on the planet, we have learned there are two things that separate companies that scale vs. those that don't
1. Those that effectively use AI to optimize their marketing campaigns
2. Those that have a a design-first approach toward building applications
On this podcast, we will simplify the seemingly complex topics of AI and UI/UX by interviewing some of the great minds behind companies that have successfully scaled their marketing efforts.
If you're interested in this and more, this podcast was made for you.
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#14: Tech that drives: Crafting campaigns that resonate
On this episode we have Kevin Howard, Executive Director - Digital Strategy & Growth Marketing at Ally, throwing light on forming a strong foundation of building advanced marketing capabilities by understanding consumer personas to produce conversions at scale.
A leader of marketing strategy and digital innovation at the top digital financial services company, Kevin brings to desk future forward thinking to solve complex marketing challenges as the advertising landscape evolves. He’s well versed in Data, Adtech/Martech, and organizational structure with an eye on creativity. Kevin frequently engages with peers and marketing enthusiasts as a speaker who discusses digital transformation passionately and as an advisory member for many industry organizations that are defining the future of advertising.
Follow Kevin on LinkedIn
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Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here -
#13: Putting consumer-first strategies at work
In this episode, we have Tana Davila, Chief Marketing Officer at P. F. Chang’s, talking about the importance of adopting technology for the growth of the brand, and how understanding the trend adoption curve can help brands tap into customer sentiments and sustain brand identity and credibility.
Speaker Bio
Tana Davila comes with 20 years of tangible experience in the marketing space. Throughout her tenure as a marketing maestro, Tana has garnered great rewards and laurels for her work, built strong teams across industries and has gained significant appreciation from peers and experts. Having pursued Business Law and MBA academically, Tana’s quite passionate about devising high-impact brand strategies and forming seamless customer journeys to boost LTV. In 2021, Tana was listed amidst the ‘Top Women in Restaurant Technology’.
Follow Tana on LinkedIn!
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Make sure to subscribe to stay updated when we release new episodes!
Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here -
#12: Data Relevancy: The Secrets to Marketing Optimization
In this episode, we have Mark Mansfield, SVP of Strategic Growth and Partnerships at BrandTotal, talking about the importance of data in conceptualizing and planning marketing campaigns, ensuring marketing agility through data resources, and why exploring an omnichannel marketing strategy is essential for marketers.
Speaker Bio
Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them.
Expertise
Strategic Partnerships
Competitive Analysis
Business Development
Customer Relationship Management (CRM)
Digital Marketing
Lead Generation
E-commerce
Advertising
Mark’s LinkedIn Profile
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Make sure to subscribe to stay updated when we release new episodes!
Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here -
#11: Bringing Automation to Marketing Operations
On this episode we have Himanshu Sinha, VP - Digital Growth & E-commerce at Allbirds throwing light on building powerful, data-backed and contextual campaigns that maximize conversions and help brands scale higher.
Speaker Bio
Himanshu is an experienced product developer and unconventional leader in the marketing space. His core competencies lie in building cutting-edge omnichannel customer acquisition, retention and engagement strategies and conducting market research to understand customers’ needs deeply. In the past, Himanshu has demonstrated immense growth in product, engineering, marketing, data science and analytics fields for prominent, global E-commerce brands.
Follow Himanshu on LinkedIn
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Make sure to subscribe to stay updated when we release new episodes!
Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here -
#10: Building a futuristic AI stack for sustainable marketing
On this episode, we have Sanup Pillai, Digital and Technology Strategist at DHL, throwing light on why it is important to educate internal stakeholders and simplify technology for marketing to understand the psyche of the audiences and make it easier to approach them.
Speaker Bio
Sanup is an integrated media planner with 12+ years of experience, and a big-time AI and ML enthusiast. Over the years, he has worked on marketing tasks like strategy, research, insights, client management, media operations, fiscal operations and project management. His fascination with AI, ML and blockchain in marketing and advertising has helped him bring several improvements in digital marketing ROIs, and drive innovations and automate marketing campaigns.
Sanup’s LinkedIn Profile
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Make sure to subscribe to stay updated when we release new episodes!
Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here -
#9: Building Leak Proof Marketing Funnels
On this episode we have Fred Neil, VP - Growth Marketing at Omada Health, throwing light on how the healthcare industry is advancing on the back of technology and the importance of creating individualized customer journeys for seamless customer experience and increased, steady ROI.
Fred is a results-oriented senior executive with 25+ years of demonstrated accomplishments in consulting services. Over years he has also garnered ample client side experience in fast paced start-up and established companies. His excellency in strategic planning has helped Fred to manage large teams and budgets, consistently producing YoY surge in revenue growth. B2C & B2B multi-channel marketing, business development and strategic planning are some of the divisions Fred has casted a huge impact on, globally.
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Make sure to subscribe to stay updated when we release new episodes!
Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here