Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. On each show James Reynolds grills his expert guests and gets them to reveal their very best traffic getting secrets. Topics covered on this hard hitting internet marketing show include; Twitter (Scott Stratten), Google Plus (Chris Brogan), Podcasting (Pat Flynn and John Lee Dumas), Content Marketing (Joe Pulizzi), You Tube video marketing (James Wedmore), Mark Schaefer (Twitter and Market Leadership), Facebook Advertising (Jennifer Sheahan), Andrew Warner (Media Buys). Tune in and learn how to get more traffic and make more sales.
TJ75 – Personality Marketing: How To Build Trust Being Your Authentic Self With Ryan Lee
What is trust-building traffic? How do you build an authentic following with trustworthy, personality marketing as your approach.
Ryan Lee believes that your own true personality gives trust to your brand.
In this episode of Traffic Jam podcast, we discuss how to find your authentic self and build a brand around it, so you can cut through the noise and standout being you.
Here are some of the highlights from episode 75 of the Traffic Jam Podcast...
What is Trust Marketing?
How Do You Build Authentic Following?
How Do You Leverage Experts?
How To Resonate Your Brand To Your Audience?
Your Unique Business Differentiator.
Identifying Your Brand Personality.
TJ74 – Social Media Scheduling and Maximising Your Time on Marketing with Laura Roeder
Should, or should you not be using social media scheduling tools has been an ongoing battle of opinion between social media experts.
A previous guest on this show believes that tweets should never be scheduled, because what’s so important that it needs to be said, but not important enough for you to be there when it is.
Laura Roeder takes a different stance. She believes that there is a very important place for pre-scheduled updates, so much so she built a tool to do just that.
On this episode of the Traffic jam podcast we discuss the pros (and woes) of scheduling posts on social media as well as take a look at the marketing strategies that helped catapult her service Edgar to success.
Here are some of the highlights from episode 74 of the Traffic Jam Podcast...
Social Media Scheduling.
When to Schedule Updates?
How Many Updates to Post?
How to Use Your Social Media Time Effectively?
How to use Social Media as Engagement Tool?
Content Marketing That Works.
Email Marketing Tips.
How to Establish Your Email List?
Importance of Regular Blogging.
Getting PR Coverage.
Why Consistency Is Important?
TJ73 – Email: Solo Ads Buyers Guide: The Business Of Brokering High Converting Email Offers with Brian Litman
Email has been here since the start of the internet age, and it seems like the only thing that will surely stay the same for a long time. As such, it is safe to say that it probably is still the best way to reach out to your potential buyers.
But how do we do it? How do we reach out to our audience through email and be sure to get a positive response?
Brian Litman tellls us how in this episode of Traffic Jam.
Here are some of the highlights from episode 73 of the Traffic Jam Podcast…
Defining Email Drops.
Who Sends the Emails?
Email as a Traffic Source.
Business Models that Work with Email.
Great Target Markets.
The Checklist to Complete.
Email Solo Ads Statistics.
Email Drop Costs.
Testing for Effectivity.
How to Track Campaign Success.
Common Email Marketing Mistakes.
The Important First Steps.
TJ72 – Micro Content Marketing: The Quick and Easy Content Creation Technique That Delivers Your Message Fast ~ Jake Burkett
A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish.
As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window.
The solution to that is micro content marketing. But what is a micro content? Jake Burkett from Visage explains what this instantly consumable content is all about and how to use it effectively in your marketing.
Here are some of the highlights from episode 72 of the Traffic Jam Podcast...
What is Micro Content?
Typical Micro Content Formats
Creating Micro Content Pieces
Micro Content vs. Long Form Content
Micro Content Topics
Creating Content with Appeal
Testing Micro Content Effectiveness
Distributing Your Content
Tools to Help
Action Steps to Get You Started
TJ71 – Co-Authored Content: 40,000 Words That Established A Personal Brand ~ Aaron Agius
Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it.
You write, you get the reward.
This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn’t appear as the author, and he didn’t get paid.
Why then would he waste days of his time to content that sits on someone else’s site published under someone else's name?
Aaron Agius understands the power within other people’s audiences, when those audiences are bigger and more established than his own. Aaron is adept at identifying co-authored content and guest post opportunities then exploiting them for his own gain.
On this episode, you will discover how Aaron leverages high trafficked sites to get more 'eye balls' and build his brand.
Aaron Agius is the managing director and co-founder of Louder Online, an inbound marketing agency geared towards creating imaginative marketing strategies for small businesses and global corporates. His business has worked with international brands such as IBM, LG and Ford.
Aside from running an agency Aaron is a prolific content creator. He has produced two in-depth guides for QuickSprout; The Complete Guide To Building Your Blog Audience and The Complete Guide To Building Your Personal Brand. Each guide being of more than 20,000 words.
Aaron Agius also writes for leading business and marketing publications like Entrepreneur, Hub Spot and Search Engine Journal.
Here are some of the highlights from episode 71 of the Traffic Jam Podcast...
Why Aaron Wrote for QuickSprout
The ROI with Co-Authored Content
Determining Where to Guest Post
Finding the Balance: Content on Site vs. Guest Posting
How to Get Good at Writing
The Right Type of Content
Why Longer Content Works
Social Distribution: How it Works
Aaron's Facebook Marketing Strategies
TJ70 – Alternative Marketing: Strategies For Winning Traffic From Unconventional Sources ~ Greg Cesar
Imagine this, you are a salesman selling insurance and you're competing with a thousand other insurance dealers in your area. You'd probably say it's more appalling than appealing as you're not really expecting to get a lion's share of the potential market.
But when you rethink your strategy and start piggybacking businesses whose clients would need your insurance policies, then it's highly likely you see a future ahead of you that is exciting.
Master marketer Greg Cesar talks about ways you can use alternative traffic sources to achieve your goal without competing with all the other sharks in the ocean for this episode of Traffic Jam.
Here are some of the highlights from episode 70 of the Traffic Jam Podcast...
UMP vs USP.
The Thank You Page.
Magazine and Newspaper Ad as Sources.
How to Position Your Offer.
What is Mindset Marketing?
Learn from Filezilla!
The Most Important Why Question.
Pitfalls to Watch Out For.
Have You Got Physical Mail Lately?