How to Forecast Sales Using Analytics and Marketing Measurement - The Journey of Rita Barry (The Secret Language of Marketing Metrics‪)‬ Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.

In this episode, Rita shared:
➤ The evolution from website developer to measurement marketing expert (2:45)
➤ Why she offers facebook ads as back end service, not as front end service (3:20)
➤ What is analytic and measurement marketing (5:18)
➤ From analytic and measurement marketing to sales forecast (8:50)
➤ The power of marketing forecast (14:05)
➤ One important lesson from the 7 and 8 figures clients (20:20)
➤ How to structure paid traffic for profit (30:00)
➤ Long-term and impactful client relationship (34:25)
➤ How she feels empowered through her clients (37:05)
➤ Marketing is important, so is finance (40:22)
➤ A number nerd doesn’t equal to a finance expert (46:00)
➤ Beyond the numbers on the spreadsheet (50:50)
➤ It’s fine to change your benchmark (54:00)
➤ Why marketing metrics is an invaluable skill for women entrepreneurs (1:00:20)

Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

➤ Watch my video post on Linkedin "How to forecast sales with clarity and confidence"
➤ Download my free 4-step process to predicting sales with confidence
Connect with Rita:
➤ Website
➤ Facebook
➤ Instagram
➤ Linkedin