52 min

Module 4: Market Segmentation Principles of Marketing - MKTG 3200

    • Business

This podcast covers material for one of the most important concepts in marketing. Geographic, Demographic, Psychographic, Usage and Behavioral methods of segmentation are discussed with several specific examples used for each type. Other topics include Product Positioning, Targeting and Assessing Segment Attractiveness. The Coke-Pepsi and Verizon-AT&T battles were used to highlight key concepts.

This podcast covers material for one of the most important concepts in marketing. Geographic, Demographic, Psychographic, Usage and Behavioral methods of segmentation are discussed with several specific examples used for each type. Other topics include Product Positioning, Targeting and Assessing Segment Attractiveness. The Coke-Pepsi and Verizon-AT&T battles were used to highlight key concepts.

52 min

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