New brand on the block(chain): consortium considerations

In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group continues the conversation with Sue McLean, partner in Baker McKenzie's IP, technology and data group, on key due diligence issues that CG&R businesses should look into before signing up to a blockchain consortium, including consortium structure, governance and funding, and intellectual property, competition law issues.