On Good Authority: Publishing the Book that Will Build Your Business Anna David

Alex Strathdee is no ordinary writer.
That's because he's as much an entrepreneur as he is a writer.
How do we know this? Because when he wrote his book, Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people.
Instead, he asked: how can I get more people to see this?
What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It's an ingenious approach and he breaks it all down in this episode.
Now he helps other authors make an impact with his company, Advanced Amazon Ads and he even has a free gift for YOU where he breaks down his strategies. Get that free gift here.
IF YOU WANT MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, among many others.
He's also ALL love. I met him a few years ago and he was so kind and welcoming and usually wearing red shoes. But that is NOT why I asked him to come on the podcast. I asked him to come on because he is a master at taking advantage of business opportunities and I knew he'd be able to talk about how he's done that with books.
And BOY has he done it. Bet you didn't know you could generate millions from a book. In this episode, he explains how.
FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

Tawny Lara is a self-proclaimed natural born promoter.
She's also a delightful person known as The Sober Sexpert, co-host of the Recovery Rocks podcast and author of the book, Dry Humping: a Guide to Dating, Relating, and Hooking Up Without Booze.
This was recorded months before the book's release because I wanted to get a sense of what she was doing at this stage of her launch...turns out, a lot. In this episode, we talk about the ways she's incentivizing pre-orders, why she got a shirt made of her Publishers Marketplace book announcement and how outsourcing can help with a book launch.
Tips galore in here...as well as some good motivation to start the launch work early!
FOR MORE ABOUT THE PODCAST AND OTHER COOL THINGS, GO TO WWW.ONGOODAUTHORITYPOD.COM

John Corcoran may be my new favorite human. A former White House speechwriter and attorney who worked in Hollywood, he now runs Rise25, which helps businesses get more clients, referral partners and strategic partners through their done-for-you podcast service.
In the brief time we've known each other, he's introduced me to countless people, advised me on my business and given me ideas that have sent my head spinning, in all the right ways. This man is a fount of wisdom!
And Corcoran isn't just an expert in podcasts—he's an expert in getting podcasts to further your career.
He's been in the podcasting game over a decade and his show, Smart Business Revolution, is a must for anyone building a business (and if you're an author, I do hope you're building a business that your book can support).
In this episode, he explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all.
FIND OUT MORE ABOUT THE PODCAST AND OTHER STUFF BY GOING TO WWW.ONGOODAUTHORITYPOD.COM!

Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book. 
He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch party (true story; listen to his defense in this episode and let me know if you think it means you think I should forgive him).
In this episode, we talk about how to ask friends to recommend you to a show as a guest, why to never rely on a publicist and ways to make an audiobook much better, among many other topics.
FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good!
But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict?
Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time.
She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one. FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM