2 episodes
Product Matters Stephanie Brooks
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- Technology
Welcome to Product Matters! A podcast about the art and science of Product Management. Follow along to learn about what makes a product great, how to break into product management, and how to make groundbreaking products that people love.
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Jobs to Be Done
Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today!
When Kale and Coffee Compete by Alan Klement: http://www.whencoffeeandkalecompete.com/
HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
Christensen Institute JTBD explanation: https://www.christenseninstitute.org/jobs-to-be-done/
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Product Lesson #1: One effective way for getting your first job as a Product Manager
People ask me all the time how I got my start as a product manager. Find out why I think working at a startup is your best way in to the competitive world of Product Management.
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