Redefining the entire financial experience for SMBs with Michael Rangel SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

For far too long, banking has been an overly complicated process. Especially for SMBs who have to go through lengthy regulatory processes to set up a business bank account.

The growing integration of fintech makes banking significantly more accessible. Streamlining the process, and saving both time and money. 

Today, Michael Rangel, Founder & CEO at Novo, shares the journey of the growth of his company.  He talks about when it makes sense to integrate fintech into your offering and why Novo's banking solution is now more necessary than ever among an exploding market of new SMBs.

Highlights include:
- What it means to extend the capability of a traditional checking account.
- The biggest problem for SMBs.
- Novo's plan for improving inbound payments.
- Where does Novo fit among a world of vertical SaaS competitors?
- Advice for founders interested in building out a fintech ecosystem.


Michael Rangel - https://www.linkedin.com/in/michael-rangel/
Novo - https://www.linkedin.com/company/novo-hq/


Learn more about Novo at https://www.novo.co/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

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#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness