100 episodes

So here’s the big mystery... How do real MLMers like us...
Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives?
That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

Secret MLM Hacks Radio Steve Larsen: Automated Downline Recruiting

    • Marketing

So here’s the big mystery... How do real MLMers like us...
Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives?
That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

    125: Why I Closed Secret MLM Hacks - Part 2

    125: Why I Closed Secret MLM Hacks - Part 2

    In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me.
    Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available.
    How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day.
    How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales? 
    And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set.
    And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one.
    This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks.
    Key Takeaways:
    Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24) Where they're going, the problem they're solving (5:36) I'm going to create an offer which helps them get where they're trying to go (5:40) Facebook posting is not marketing; it is an aspect of marketing (5:52) Campaigns are the thing that I can go and I can actually influence (6:09) My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59) They know it's awesome, but its title has raised eyebrows (10:33) I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59) The difference between Funnel Hacks and Funnel Builder Secrets (14:47) Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23) Most likely, I'm going to make a completely separate course (21:44) Natural, normal business problems as products and landscapes evolve (27:04) ---
    Additional Resources:
    ModernDownlineCoaching.com

    • 29 min
    124: Why I Closed Secret MLM Hacks - Part 1

    124: Why I Closed Secret MLM Hacks - Part 1

    In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead.
    In the last four-five episodes, I've shared with you guys specific things that have been going on in my business.
    I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business.
    This is not my actual full-time business. It's not my actual full-time focus.
    The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business.
    And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way.
    There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore.
    Stay tuned as I recap as to why it has been such a big deal.
    Key Takeaways:
    All business has three needs... (2:14) I sat back about seven years ago and had this idea (2:43) It's gotten past that critical spot where now it grows on its own (3:52) We’re closing public access to Secret MLM Hacks (4:37) Why my team is so unique (5:15) Growing it to a real asset that actually pays for other assets (6:24) I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26) I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10) I'm not involved with that at all (8:48) Do you want me to send you free leads? It’s all automated (9:37) Hack MLM walks my downline through their first 30 days inside my MLM (10:03) When I first got hired by Russell Brunson… (10:19) How I structured the show to be so successful (14:18) Getting people to come to you to join your downlines (15:55) How Secret MLM Hacks came about (17:10) SMH was relaunched because of the ClickFunnels-certified partner program (21:46) Go see what’s the content your dream customer is consuming… (24:41) ---
    Additional Resources:
    ChatbotsForMLM.com

    • 32 min
    123: Modern MLM Pt. 4 - How Top Earners REALLY Recruit

    123: Modern MLM Pt. 4 - How Top Earners REALLY Recruit

    In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them.
    The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards.
    This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me.
    And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?”
    I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that.
    Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more.
    Key Takeaways:
    They have small little products that they send people to (4:09) Want to change your business? Change your bait (5:54) You can use and sell secret MLM hacks, keep the money, and collect leads (6:34) Changing the bait, not just to attract people, but also to repel a certain type (9:14) When someone wants to join my downline, I wait for them to go through my funnels (12:02) Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48)
    ---
    Additional Resources:
    https://SecretMLMHacks.com/live
    ---
    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.
    And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

    • 17 min
    122: Modern MLM Pt. 3 - How To Stand Out In MLM

    122: Modern MLM Pt. 3 - How To Stand Out In MLM

    In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline.
    In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales. 
    But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make.
    So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.”
    Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity.
    What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you. 
    What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned.
    Key Takeaways:
    Your upline and downline are competition for you (5:46) Think about all the problems your product causes for people once they buy it (6:23) Quickly write down on a piece of paper the follow-up problems (7:26) Give away a bonus that solves those problems for somebody when they join you (10:16) Being unique and standing out amongst your upline and your downline (11:04) It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52) ---
    Additional Resources:
    https://SecretMLMHacks.com/live
    ---
    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.
    And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

    • 16 min
    121: Modern MLM Pt. 2 - One Of The Biggest MLM Hacks Today

    121: Modern MLM Pt. 2 - One Of The Biggest MLM Hacks Today

    In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers.
    In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet. 
    I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful. 
    Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well. 
    The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out.
    Key Takeaways:
    My first dollar on the Internet came from affiliate marketing, back in college (1:37) We set up a landing page; net earning: nada, but 17 people joined our email list (3:20) I stopped trying affiliate marketing but kept doing things on the Internet (4:55) We did client work and got hired out of college to work for Russell Brunson (5:23) Giving away bonuses to those buying a product through Russell's affiliate link (6:36) I wanted to go back and I wanted to try network marketing again (8:37) Affiliate marketing and network marketing on the Internet are the exact same model (9:46) If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03) Giving away bonuses around what the MLM’s product user may struggle with (12:56) Old-school MLM promotion methods: Automation makes a huge difference (14:21) Most of them just don't know how to use the Internet’s leverage power (17:02) Understand what you do control and what you don't (21:50) ---
    Additional Resources:
    https://SecretMLMHacks.com/live
    ---
    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.
    And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

    • 23 min
    120: Modern MLM Pt. 1 - When I Gave Up On MLM

    120: Modern MLM Pt. 1 - When I Gave Up On MLM

    In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while.
    I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans. 
    I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff. 
    And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.”
    He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it.
    And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him. 
    I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline.
    I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward.
    So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward.
    Probably after a few weeks of running really hard at this, I realized that there might be another way to this. 
    I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.”
    Stay tuned to find out as to what brought about the turnaround.
    Key Takeaways:
    My first big experience in the MLM space didn't go well (3:12) Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23) Russell Brunson was playing the game differently than I had been taught (11:24) I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04) I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22) There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20) When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40) Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08) ---
    Additional Resources:
    https://SecretMLMHacks.com/live
    ---
    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.
    And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

    • 21 min

Top Podcasts In Marketing

Listeners Also Subscribed To