Successful Selling Means Focusing on the Why | Our Conversation with Michael Lyons Leaps and Bounds

Michael Lyons from Long Roofing joins the podcast as he and Tom discuss his climb through the company to his current position as corporate sales trainer. Having graduated with two degrees during the height of the 2008-09 recession, he started his career as a window sales rep and hasn’t looked back. Michael explains his approach to selling and how he trains sales reps to be successful by always focusing on the why. They also dive into what role technology plays and how even small companies can ensure proper training while not investing large resources.