Take Your Shot Podcast

Halle Heather
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Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs. If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't miss an episode! My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here. You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.

  1. 9 APR

    102 -How to Generate More Leads for Your Photography Business with Rachel Traxler

    Rachel Traxler is back on the podcast and this time we are diving deep into lead generation — what is actually working right now, what has shifted in the industry, and why waiting around for inquiries to come to you is no longer a strategy. Rachel shares why she still believes Google and SEO are her biggest lead generators, how in-person networking continues to open doors she never expected, and why getting in front of other people's audiences through collaborations and guest blogging is one of the most underutilized tools photographers have available to them. We also get into the nitty gritty of building social media funnels using ManyChat, why your call to action might not be converting the way you want, and how to think about guiding potential clients down the funnel rather than sending them backwards. Rachel breaks down how she has updated her own contact form and pricing guide process to better serve different types of buyers, and why being transparent and direct with your potential clients is not salesy — it is just good service. Links & ResourcesTake Your Shot: Business Resources: https://takeyourshotcollective.com/business-resourcesCoaching: https://takeyourshotcollective.com/coaching Rachel Traxler: Website: racheltraxler.comInstagram: instagram.com/racheltraxlerShop (Digital Products + Done for You Funnels): https://racheltraxler.com/shop

    32 min

  2. 26 MAR

    101 - Mistakes to avoid when setting up your ad funnel with Melissa Litchfield

    In this episode, we sit down with Melissa Litchfield, founder of Litchfield Media Co. She is a seasoned ads strategist with nearly seven years of experience helping entrepreneurs and online coaches grow their businesses through paid advertising. Melissa breaks down one of the most misunderstood tools in the online business world — Meta ads — and why they're more important than ever in today's unpredictable social media landscape. From the rented land of Instagram to building an audience you actually own, Melissa walks us through what it really takes to run ads that work and how to know when you're truly ready. Melissa also talks about the full picture of a lead magnet funnel — from attracting cold traffic to nurturing new leads with an email sequence — and unpack the biggest mistakes business owners make along the way. Whether you've never touched Ads Manager or you've tried ads before and walked away frustrated, this conversation meets you where you are. Melissa shares how to lay the right technical foundation, how to avoid the most common setup errors, and why working with an expert (even just for an hour) can save you thousands of dollars and months of wasted effort. What you'll walk away with: Why ads are a tool that amplifies what's already working — not a magic fix — and how to know when your foundation is readyThe three most common lead magnet mistakes and how to calculate whether yours is actually convertingWhat a simple, effective landing page and email nurture sequence should include (and how many emails to start with)How to choose the right ad objective so Meta is actually sending you real leads — not just clicksPractical first steps for getting your Meta Business Portfolio set up correctly before you ever spend a dollar on ads Links & ResourcesTake Your Shot: Business Resources: https://takeyourshotcollective.com/business-resourcesCoaching: https://takeyourshotcollective.com/coaching Melissa Litchfield – Litchfield Media: Website: www.litchfieldmedia.orgInstagram: www.instagram.com/litchfieldmediaFree Resource — Roadworthy in 48 Hours (Meta Business Portfolio Setup Guide): https://litchfieldmedia.org/roadworthySign Up for the Test Drive Ad Sprint (Live Challenge – $97): https://takeyourshot--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live/

    33 min

  3. 12 MAR

    100 - How we got here and lessons learned

    In this 100th episode (ahh that still doesn't even feel real!) we reflect on the journey behind the Take Your Shot Podcast as it reaches 100 episodes. From leaving a corporate career to building a photography business and eventually launching this platform, she shares the story of how it all started, the lessons learned along the way, and the values that continue to shape the community today. This episode is an honest look behind the scenes of building a creative business and a reminder that success rarely looks as polished as it appears online. Thank you for being here! Be sure to check these out: Enter the giveaway! Get on the waitlist for the booking breakthrough: Follow on Instagram @takeyourshotcollective

    20 min

  4. 26 FEB

    099 - Stop Avoiding Your Numbers: The Financial Mindset Shift Every Creative Needs

    If you’ve ever said, “I’m just not a numbers person,” this episode is for you. I’m joined by Danielle Hayden, founder of Kickstart Accounting, and we’re talking about the financial mindset shift every creative business owner needs to make. In this episode, you'll learn: – The biggest money mistakes creatives are making – Why revenue growth doesn’t always mean profit – The truth about “spending to save on taxes” – How AI and automations can quietly mess up your books – What healthy, sustainable profit actually looks like Danielle breaks down how to review your numbers monthly, make smarter decisions, and build a business that lasts. More from Danielle Hayden: Website: https://kickstartaccountinginc.com/ Instagram: https://www.instagram.com/kickstartaccounting/ More from Take Your Shot Collective: Try Dubsado (Use code: TAKEYOURSHOT for an additional 30% off): https://www.dubsado.com/?c=takeyourshotFree SEO Guide: https://takeyourshotcollective.com/business-resources1:1 Coaching with Halle: https://takeyourshotcollective.com/coachingFree Online Community: https://takeyourshotcollective.com/community

    26 min

  5. 12 FEB

    098 - How my business ran without me for the last six weeks

    What happens if you step away from your business for six weeks? In this episode, I share how I worked just 3–5 hours per week, stopped posting on Instagram, and still brought in over $10,000 in payments last month AND I booked a $13,000 wedding. Being able to do this was the result of years of investing in SEO and building strong backend systems that keep our photography business running, even when we’re not constantly visible. A huge part of that foundation is Dubsado, the CRM we’ve used since 2020. It manages our inquiries, contracts, payment plans, questionnaires, and automated workflows from start to finish. Because our systems were already in place, clients were nurtured, payments were processed, and nothing slipped through the cracks — even while I stepped back to focus on what mattered most in this season. And so when they flew us out to California this past week to connect, learn more, and help shape the future of their platform - it was an easy yes for us! This episode is your reminder that resilience is built before you need it. If you want a business that supports your life instead of consuming it, you don’t need more hustle — you need infrastructure. I’m sharing exactly what made that possible and how you can start building it too. Resources Mentioned: Try Dubsado (Limited time birthday sale + code TAKEYOURSHOT): https://www.dubsado.com/?c=takeyourshotFree SEO Guide: https://takeyourshotcollective.com/business-resources1:1 Coaching with Halle: https://takeyourshotcollective.com/coachingFree Online Community: https://takeyourshotcollective.com/community

    14 min

  6. 29 JAN

    097 - leveraging your business to support your community

    In this episode, I express the reality of things here in Minnesota and how we are getting through one day at a time. I then express just as business owners how we can lead and what people in our community are doing to step up and meet the moment and community and the needs. If you want to help support here in Minnesota, here is an awesome resource: Stand with Minnesota More from Take your shot collective: Free Resources and favorite tools

    26 min

  7. 15 JAN

    096 - Minneapolis and the moment, navigating heavy times

    There's no perfect way on how to navigate difficult and heavy times. Right now, we live in a city that is once again at the center of national headlines and we are experiencing a lot of heaviness, grief, pain, and so many other things. There are no words, there is no perfect response, and in this episode I just wanted to have an honest reflection. No script, no perfectly planned episode, just speaking from the heart on this one. There's a lot more I could have said, but out of a lack of capacity this was all I felt I could share right now.

    12 min

  8. 1 JAN

    095 - Before you set goals for the new year, do this first

    In this episode of the Take Your Shot podcast, I’m walking you through how to start the year intentionally—without falling into the trap of trying to do everything at once. If you tend to come into January with big ideas, high motivation, and a long list of things you want to change, this conversation is for you. We’re talking about why this season should be viewed as a marathon, not a sprint, and how real, long-term success comes from slowing down enough to reflect, reset, and build a plan that’s actually sustainable. Inside this episode, we cover: What to intentionally carry into the new year—and what to let go of The importance of dreaming big before jumping into tactics Identifying the routines, systems, and distractions that are holding you back How tools, outsourcing, and better systems can support your energy—not drain it Why getting clear on your why is essential for goals that actually stick The role community plays in building a fulfilling and sustainable business I also share how I personally think about alignment, money, time freedom, and community—and why success without clarity or support often leads to burnout, even when things look good on paper. To help you go deeper, I’ve created a free strategy and vision-setting guide that walks you through these questions step by step. You can copy it into a Google Doc, take it to a coffee shop, or use it during your own personal retreat—whatever helps you sit with your business and your life more intentionally. Resources & Links MentionedGet the FREE 2026 Vision and Alignment Workbook! https://take-your-shot.myflodesk.com/2026-vision-workbook Free online community: https://takeyourshotcollective.com/community Free resources & guides (including the strategy/vision guide): https://takeyourshotcollective.com/business-resources One-on-one coaching with Halle: https://takeyourshotcollective.com/coaching Follow along on Instagram: https://www.instagram.com/takeyourshotcollective If you’re ready to set the tone for the year ahead in a way that feels grounded, thoughtful, and aligned, this episode is a great place to start. Come say hi on Instagram and tell me what you’re most excited about this year. And if this episode resonated, screenshot it, share it, and tag us—I’d love to reshare and continue building this community together.

    14 min
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About

Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs. If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't miss an episode! My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here. You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.

Information

  • Creator
    Halle Heather
  • Years Active
    2023 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Take Your Shot Podcast
  • Show Website
    Take Your Shot Podcast