295 episodes

This show explores eight vital e-commerce trade-skills. Online selling is a great business opportunity, but that’s only true if you do it well. Do it poorly and you’ll waste time and money. Incredible fortunes are won but sadly, they are frequently lost too. We’ll help you avoid that. We focus on strategic business principles and commerce strategies that are foundational to any successful company. We share systematic frameworks and models used to launch and scale ecommerce businesses. Whether you sell on Amazon, eBay, Wal-Mart, Etsy, or direct-to-consumer (DTC) on your own website, such as Shopify (or all of them - an omni-channel strategy) this show is for you.



About your show hosts:



Jason Miles is an e-commerce coach and Udemy’s most popular Shopify instructor. He’s the author of numerous books, including Instagram Power; YouTube Marketing Power and Pinterest Power - published with McGraw-Hill. He and his wife, Cinnamon, built a thriving e-commerce brand and marketplace (Pixie Faire) on the Shopify platform. Today, they own and operate a growing collection of brands as well as a charity – Sew Powerful.



Michael Veazey is an E-commerce Executive from London. He’s an authority on Amazon and convenes London’s prestigious 10K Collective – a group of successful ecommerce sellers that meet in-person regularly. He also coaches e-commerce sellers with an emphasis on International Amazon marketplaces. His successful podcast, The AmazingFBA Podcast is a top e-commerce show on all the platforms and has a loyal audience of Amazon sellers.



About Those Eight E-commerce Trade Skills:



E-commerce Trade skill #1 - Professional Business Process: You need logical, efficient, and simple systems that create powerful outcomes. We trim down all the complexity and teach the core functions that produce maximum outcomes.



E-commerce Trade skill #2 - Team Management: From solopreneurs, just trying to manage, to the executives in charge of large teams, we know that leading with excellence is a constant challenge. We break down the process of managing an e-commerce team so you can scale.



E-commerce Trade skill #3 - Business Ethics: We’re all tired of short term thinking and get rich quick plans. We share the merits of honest marketing and ethical e-commerce.



E-commerce Trade skill #4 - Pivoting: Whether it’s going from Amazon to Shopify, changing business models, team structures, or traffic strategies. We explain how to walk through world-class change management.



E-commerce Trade skill #5 - Sales Channels: We’ve worked on many platforms and share the pros and cons of the various channels and how to use them effectively in combination.



E-commerce Trade skill #6 - Business Models: From Retail Arbitrage, Garage-Sale-ing, Wholesale, Online Arbitrage, Sample Sales & Liquidation Sourcing, Private Label Products, Selling Products You’ve Designed, Handmade Items, Merch & Print On Demand, Self-Publishing, Online Teaching, Membership Communities, Online Coaching, Social Media Influencer Income, Affiliate Income, offering a service, and many more. We discuss them all.



E-commerce Trade skill #7 - Traffic Strategies: Jason’s Shopify site is in the top 1% of all Shopify sites based on world-wide traffic - and he’s passionate about sharing on these topics. His 9 Mountains Of Traffic Framework answers the question – ‘how do I get traffic to my website?’



E-commerce Trade skill #8 – Profit Strategies: We share proven techniques and systems – designed to ensure that you make a profit. The tragic truth is that many online sellers make money for everyone but themselves. We show you how to put money in your pocket in efficient ways.



We hope you like the show – and if you do – be sure to visit our website, www.theecommerceleader.com and check out the free resources and show not...

The E-commerce Leader: Ecommerce strategy for Amazon Private Label sellers, Shopify store owners and digital entrepreneurs‪!‬ Michael Veazey & Jason Miles

    • Business
    • 5.0 • 1 Rating

This show explores eight vital e-commerce trade-skills. Online selling is a great business opportunity, but that’s only true if you do it well. Do it poorly and you’ll waste time and money. Incredible fortunes are won but sadly, they are frequently lost too. We’ll help you avoid that. We focus on strategic business principles and commerce strategies that are foundational to any successful company. We share systematic frameworks and models used to launch and scale ecommerce businesses. Whether you sell on Amazon, eBay, Wal-Mart, Etsy, or direct-to-consumer (DTC) on your own website, such as Shopify (or all of them - an omni-channel strategy) this show is for you.



About your show hosts:



Jason Miles is an e-commerce coach and Udemy’s most popular Shopify instructor. He’s the author of numerous books, including Instagram Power; YouTube Marketing Power and Pinterest Power - published with McGraw-Hill. He and his wife, Cinnamon, built a thriving e-commerce brand and marketplace (Pixie Faire) on the Shopify platform. Today, they own and operate a growing collection of brands as well as a charity – Sew Powerful.



Michael Veazey is an E-commerce Executive from London. He’s an authority on Amazon and convenes London’s prestigious 10K Collective – a group of successful ecommerce sellers that meet in-person regularly. He also coaches e-commerce sellers with an emphasis on International Amazon marketplaces. His successful podcast, The AmazingFBA Podcast is a top e-commerce show on all the platforms and has a loyal audience of Amazon sellers.



About Those Eight E-commerce Trade Skills:



E-commerce Trade skill #1 - Professional Business Process: You need logical, efficient, and simple systems that create powerful outcomes. We trim down all the complexity and teach the core functions that produce maximum outcomes.



E-commerce Trade skill #2 - Team Management: From solopreneurs, just trying to manage, to the executives in charge of large teams, we know that leading with excellence is a constant challenge. We break down the process of managing an e-commerce team so you can scale.



E-commerce Trade skill #3 - Business Ethics: We’re all tired of short term thinking and get rich quick plans. We share the merits of honest marketing and ethical e-commerce.



E-commerce Trade skill #4 - Pivoting: Whether it’s going from Amazon to Shopify, changing business models, team structures, or traffic strategies. We explain how to walk through world-class change management.



E-commerce Trade skill #5 - Sales Channels: We’ve worked on many platforms and share the pros and cons of the various channels and how to use them effectively in combination.



E-commerce Trade skill #6 - Business Models: From Retail Arbitrage, Garage-Sale-ing, Wholesale, Online Arbitrage, Sample Sales & Liquidation Sourcing, Private Label Products, Selling Products You’ve Designed, Handmade Items, Merch & Print On Demand, Self-Publishing, Online Teaching, Membership Communities, Online Coaching, Social Media Influencer Income, Affiliate Income, offering a service, and many more. We discuss them all.



E-commerce Trade skill #7 - Traffic Strategies: Jason’s Shopify site is in the top 1% of all Shopify sites based on world-wide traffic - and he’s passionate about sharing on these topics. His 9 Mountains Of Traffic Framework answers the question – ‘how do I get traffic to my website?’



E-commerce Trade skill #8 – Profit Strategies: We share proven techniques and systems – designed to ensure that you make a profit. The tragic truth is that many online sellers make money for everyone but themselves. We show you how to put money in your pocket in efficient ways.



We hope you like the show – and if you do – be sure to visit our website, www.theecommerceleader.com and check out the free resources and show not...

    2 Strategies to Create Pricing Power (Pricing Power Principles #5,6)

    2 Strategies to Create Pricing Power (Pricing Power Principles #5,6)

    Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal price competition, there is a kind of magic in this power.  







    This is a critical power at any time to drive your profits. But in a downturn or worse, this is particularly critical. 







    For starters, with inflation kicking in, many are raising prices anyay. If you want to maintain your margins, you probably need to engineer pricing power anyway. But if you’re lucky enough (or smart enough)  to have a cost structure that is not changing much, this could be an incredible time for you. If you can create enough pricing power, then rising prices may make this your most profitable trading period ever. 







    There are 3 fantastic strategies  that create pricing power. In this podcast episode we’re going to dive into 2 of them. In today’s episode we’re going to cover principles #5, and #6, two terrific ideas that fit together nicely. This conversation is based on Jason’t book Pricing Power, which is 100% worth getting 







    What you’ll learn







    * How to maintain your profit margin in a downturn* What pricing power means and why it matters* The psychology behind the principles of pricing power* An Amazon-focused tactic that uses the power of principle #5* Why gift cards are so powerful* How branding, trust and pricing interact* Why meeting a customer on their own timescale can be powerful* What a “buying state” is and how to find someone in it - or engineer it!* How to create a situation where time is on your side as the seller* What principle is exemplified by Elon Musk’s Cyber Truck launch







    Resources







    * Pricing Power book by Jason G. Miles* Pixie faire, Jason and Cinnamon Miles’s ecommerce marketplace. * Elon Musk’s Cyber Truck launch







    .elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title {font-size: 4.7rem;}Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.































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    [00:00:00] Jason: When time is on your side, when you have the timing that you arrange, and take control of that you can do two or three things that are really powerful.

    [00:00:08]

    [00:00:39]

    [00:01:09] Michael: There are three things that create pricing power, which is the ability to raise your prices without customer resistance, which I think is a kind of magic. So in this podcast episode, we're gonna dive into those three things. Jason,

    • 31 min
    The Best Free Swipe File Library Perfect for Email Marketing – Tip Of The Week

    The Best Free Swipe File Library Perfect for Email Marketing – Tip Of The Week

    Do you know one of the fastest ways to find inspiration for your marketing campaigns?







    Have a swipe file! These are examples of designs, content ideas, headlines, and promotions that you collect and reference to create your own content.

    • 6 min
    Prime Day Recap

    Prime Day Recap

    Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers. They note that while Amazon is great at offering programs and deals, sellers need to be aware of how these programs will benefit their business specifically.







    Chris Green discusses how he used Amazon's Prime Day to market his self-published books, and how it was a successful strategy. He recommends that other authors use Prime Day to get extra exposure for their books. Michael Veazey agrees that Prime Day can be a good opportunity for marketing, but notes that it can be a different experience for different product types.







    Some brands did extremely well on Prime Day this year, while others saw discounts that were lower than in previous years. One possible solution for brands looking to get more exposure on Prime Day is to offer loss leader-type deals







    What you’ll learn







    * Why "Buy With Prime" is an amazing opportunity for any DTC site owner* How Chris got 7,000 downloads in a day for a KDP account using Prime Day deals* Why Michael's mastermind members seem ever less engaged with Prime Day with physical products* Why Chris is a firm believer that Prime can be a great marketing opportunity - when used with imagination* What J Day is and what Jason plans to take from Prime Day* The trend that Kyle has observed about Prime Day over several years* The one priority Amazon has that you must align your business with on Prime Day* Jason's Shopify takeaway from this Amazon event.* The radical pricing strategy that Chris advocates, especially for digital product sellers* Why Prime is not yet a red ocean* Why Physical product sellers and private label sellers need to consider adding digital products to the mix







    .elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title {font-size: 4.7rem;}Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.































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    [00:00:00] Kyle: it's an opportunity to definitely have a strategy to leverage the marketing engine that is Amazon when it comes to prime day, because they've done a great job of establishing it strongly with their, customers. And so to ignore it completely, I think is a mistake.

    [00:00:15]

    [00:00:37]

    [00:01:13] Michael: Hey folks. Welcome back to the new format of the e-commerce leader. We've got our usual trusty panel, Chris green, Carl Hayma, Jason Miles and myself, Michael VI. I'm in London, England, which is today hotter than Miami, Florida, which is crazy times.

    [00:01:26] And we've just had prime day for the umpteenth time. It seems to me. And so we wanna discuss learnings from that and other reflections and thoughts. So folks let's kick this off. , who wants to go first.

    • 24 min
    Pricing Strategy and Your Business Goals (Pricing Power Principle #4)

    Pricing Strategy and Your Business Goals (Pricing Power Principle #4)

    What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are in business - with no near-term business goal. Direction-less; just surviving, not focused. In today’s podcast conversation we’re going to address that issue and explain how pricing strategy connects to it.







    Pricing Power Principle 4 is to align your pricing power with your business goals - but honestly - many business owners are beaten by their business challenges & have stopped pushing forward - don’t be that person! 







    Make a goal. Give it a timeline. Get moving! And then, consider how your pricing strategy aligns with it. In this conversation we’re going to discuss several common business goals (generically) and then we can discuss how pricing supports them… but your plan needs to be unique! So just use these as starting places….







    What you’ll learn







    * How getting started relates to ecommerce pricing models* The one pricing mistake that is wrong for all business goals* The big pricing error Amazon sellers make when starting a Shopify site* The solution to offering lower prices on your own site than on a marketplace. * Why average order value is so important for a DTC site and how to increase it * The difference between a loyalty program and a VIP program







    Resources







    * Pricing Power book by Jason G. Miles* The Road Less Stupid by Keith Cunningham







    .elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title {font-size: 4.7rem;}Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.































    Transcript
















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    [00:00:00] Jason: if you're selling something where somebody's gonna come back for a second purchase from you, then setting up a loyalty program, by itself is a reason to have a Shopify website.

    [00:00:07]

    [00:00:38]

    [00:01:14] Intro: Hey folks, welcome back to the eCommerce leader podcast. And today we are in the middle of discussing, aligning your pricing strategy and your business goals, pricing strategy turns out to be surprisingly powerful and important thing compared to the weight. Most of us give it. We spend a lot more time thinking about the sort of photographs that we're gonna use.

    [00:01:36] For the main product image, for example, in an Amazon listing or on a Shopify site than in most c...

    • 37 min
    The Incredible Opportunity To Use Influencer Marketing – Tip Of The Week

    The Incredible Opportunity To Use Influencer Marketing – Tip Of The Week

    Tip Of The Week: Influencer Marketing Masterclass. Join us as we discuss how Influencer Marketing is making a huge difference in e-commerce sales. Hear examples and learn about resources. Plus, we're happy to invite you to our FREE Influencer Marketing Masterclass. 

    • 18 min
    Is Your Pricing Strategy Aligned With Your Business Goals? (Pricing Power Principle #4)

    Is Your Pricing Strategy Aligned With Your Business Goals? (Pricing Power Principle #4)

    What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are in business - with no near-term business goal. Direction-less; just surviving, not focused. In today’s podcast conversation we’re going to address that issue and explain how pricing strategy connects to it.







    Pricing Power Principle 4 is to align your pricing power with your business goals - but honestly - many business owners are beaten by their business challenges & have stopped pushing forward - don’t be that person! 







    Make a goal. Give it a timeline. Get moving! And then, consider how your pricing strategy aligns with it. In this conversation we’re going to discuss several common business goals (generically) and then we can discuss how pricing supports them… but your plan needs to be unique! So just use these as starting places….







    What you’ll learn







    * How getting started relates to ecommerce pricing models* The one pricing mistake that is wrong for all business goals* The big pricing error Amazon sellers make when starting a Shopify site* The solution to offering lower prices on your own site than on a marketplace. * Why average order value is so important for a DTC site and how to increase it * The difference between a loyalty program and a VIP program







    Resources







    * Pricing Power book by Jason G. Miles* The Road Less Stupid by Keith Cunningham







    .elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title {font-size: 4.7rem;}Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.































    Transcript
















    Email














    Download














    New Tab













    [00:00:00] Jason: you don't want to compete with yourself. On your new website. If you end up changing your prices on different places, it can cause real problems.

    [00:00:08]

    [00:00:39]

    [00:01:11] Michael: What is your near term business goal? Do you even have one, if nothing just popped into your mind, you may have a problem which would be that you are in business with no near term business goals. Directionist just surviving, not focused. So in today's podcast conversation, we're gonna address that issue and explain how pricing strategy connects to it.

    [00:01:32] So Jason dramatic introduction, give us a little introduction to the pricing principle number four,

    • 19 min

Customer Reviews

5.0 out of 5
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1 Rating

Rdgreality ,

Great show for eCommerce entrepreneurs.

Insightful and amazing audio content!

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