The New Music Business with Ari Herstand Ari's Take

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!
04:47 Welcome
05:23 Debut DJ performance
06:09 Process of creating her debut album
10:32 Production and collaborative approach
12:28 Signature a cappella vocals
14:58 Production and collaborative approach (continued)
18:25 Audience reaction to new musical directions
24:02 Dynamics of her fiancée also being her manager
26:27 Staying "fiercely independent"
34:03 Breaking down the album release process
38:50 Navigating TikTok as an artist in their 30s
46:55 New single "God Herself"
50:56 Q&A: Balancing relationship with manager
53:50 Q&A: Hunger for quality over quantity content
57:02 Q&A: Positive environment for artist and fan relationship
59:44 What it means to "make it" in the New Music Business
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with Ari Herstand:
Website: https://ariherstand.com
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Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Madison McFerrin:
Website: https://madisonmcferrin.com
TikTok: https://tiktok.com/@madmcferrin
Instagram: https://instagram.com/madmcferrin
Twitter: https://twitter.com/madmcferrin
YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Learn more about Blue Buddha: https://bluebuddhaentertainment.com
This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.
Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.
Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.
With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.

05:11 Welcome
05:50 Sync licensing explained
10:06 Does Blue Buddha work with artists with co-writers?
14:06 What happens when a song has aired but was not legally cleared
19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions
21:17 The process of sync briefs and finding artists that'll fit the music request
26:46 Sync budgets in television now versus previous years
34:37 Sync agency business model and how Blue Buddha makes money
39:10 Retitling song agreements
45:21 Difference between sync agencies and music libraries
52:27 How often Blue Buddha signs new artists and how artists can manage their expectations
01:02:56 Advice for artists who want a sync placement
01:05:35 How a musician can balance creative authenticity while stills being syncable
01:13:51 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: https://ariherstand.com
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Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. 
In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.
04:27 Welcome
06:33 What is Bandsintown?
10:13 How artists gain followers and how their fans are notified
21:08 Bandsintown discovery tools for emerging artists
28:19 How Bandsintown tracks ticket sales from Ticketmaster data
33:23 How an artist's Bandsintown follower count connects to ticket sales
37:41 Bandsintown discovery tools (continued)
40:42 Email marketing campaigns to reach more fans of similar sounding artists
43:08 Show promoters and the new norm of audience buying behavior
46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends
55:37 Ticketmaster hearing and the future of touring sustainability
01:03:05 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Fabrice Sergent:
Website:https://bandsintown.com
Instagram: https://instagram.com/laviateur
Twitter: https://twitter.com/fabricesergent?lang=en
LinkedIn: https://linkedin.com/in/fabricesergent
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com
01:53 What should artists do if they write in different genres?
04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?
11:42 How do I find bands to split show bills with?
13:12 Can I book festival appearances without a manager or publicist?
19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?
25:07 What should I put in my email subject line that will entice music industry professionals?
35:05 Does it matter where musicians live in the digital 21st century industry?
39:47 What is the process for officially releasing a cover song on streaming platforms?
41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?
52:50 Conclusion
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: https://ariherstand.com
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Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.
Order the new book here: http://book.aristake.com
00:00 Welcome
03:23 Theo’s perfect press release, recording process, touring with Vulfpeck
11:39 What artists can learn The Beatles’ Get Back documentary
16:23 Recording process: one take and one take only
22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)
32:45 Why artists should never compromise themselves and their career
37:04 Authentic creative process, embracing mistakes in the studio
49:26 How Vulfpeck became so successful
52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo
01:00:02 Songwriting process for new album, Be The Wheel
01:12:02 Album release strategy, distributing independently through TuneCore
01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists
01:24:03 Launching new label, 10 Good Songs
01:28:17 What “making it” in the New Music Business means
01:35:10 Q&A: How clubs can best set artists up for success
01:40:47 Q&A: Advice for independent artists who don’t have a big budget
01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)
01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Theo Katzman:
Website: https://theokatzman.com
Instagram: https://instagram.com/theokatzman
YouTube: https://youtube.com/theokatzman
Connect with Shuttershot Productions:
Website: https://weareshuttershot.com
Instagram: https://instagram.com/shuttershot
Produced by the team at Ari’s Take
Live recording engineered by Maxim Adams
Mixed and mastered by Maxton Hunter
Music by Brassroots District
Video production by Shuttershot Productions
Directed by Brian Shutters
Photography directed by Kenzo Le


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Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.
This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 
She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.
04:30 Bowl of dinosaurs explained
08:19 Embracing Twitch during the pandemic
13:54 Livestreaming milestones and achieving Twitch partnerships
16:12 Inside Danielle’s home studio
18:03 Scheduling livestreams and keeping motivated to perform
25:32 Gamification of watching things: raid trains and channel points explained
30:38 Levels of community participation within a livestream
36:15 Bowl of dinosaurs (continued)
38:43 Broader Twitch community and artist accountability
51:22 Moderation and making listeners feel safe
56:16 Post-pandemic engagement and viewership
1:00:13 Does Twitch partnership accommodate illnesses or vacation?
1:05:26 How long the affiliate application process takes
1:06:27 Switching cameras while performing live
1:09:01 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1 
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Danielle Allard:
Website: https://danielleallard.com
Twitch: https://twitch.tv/danielleallard
Instagram:https://instagram.com/daniellejallard
YouTube: https://youtube.com/user/daniellejallard
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.