95 episodes

Are you looking to end the whirlwind adventure of being tossed around by your real estate agent job and instead start building a world-class real estate agent business? Then The Realty Classroom with Danny Griffin is the help you need.

The Realty Classroom Podcast Danny Griffin

    • Investing

Are you looking to end the whirlwind adventure of being tossed around by your real estate agent job and instead start building a world-class real estate agent business? Then The Realty Classroom with Danny Griffin is the help you need.

    Isn’t Your Whole Business A Series Of Funnels?

    Isn’t Your Whole Business A Series Of Funnels?

    In this episode, I once again approach a strategic way to run your real estate business. Get up above your business and view it as an assembly line, much like Henry Ford's approach to making cars that revolutionized the business world. Ford's raw materials were steel, rubber and so on.

    As real estate professionals, our raw materials are people -- buyers, sellers and for Broker Owners, a third group which is agents.

    • 26 min
    Simplify Your Listing Presentation

    Simplify Your Listing Presentation

    In this episode I wanted to talk about how I simplified my own listing presentations (and why), and how you can do the same thing. If you haven't really thought about it in this way yet, here's an important point -- and let this sink in: Your listing presentation begins with your marketing.

    • 25 min
    You Must Develop These Top Skills!

    You Must Develop These Top Skills!

    In this episode, I talk about the skills that you need to develop that fit directly into the strategies that I've been sharing with you in previous shows. In the last episode, I talked about Marketing and Conversion strategies.
    Here I share with real estate agents the skills that they must develop to effectively carry out those strategies.
    For example, copywriting is one of the skills I recommend to improve your marketing. A copywriter spends their life thinking about their audience. Who is your ideal client? Once they figure that out, they craft the message of how they can help that person. Spoiler alert: When you think like a copywriter, you realize that the message is not about YOU!
    So, join me for some great discussion on the skills you need to be a better and more strategic real estate agent.
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    • 24 min
    You’re 2 Triangles and 6 Words Away from a Better Business!

    You’re 2 Triangles and 6 Words Away from a Better Business!

    The end of the year is a great time to sit down and think about the strategy for your business. Start from a strategic perspective: You have to have a plan.
    I'm really big on simple plans. From a strategic standpoint, you don't operate on abstract theories. You have to sit down and observe this business. Watch top producers and see if there's a plan that they're using, so you can emulate that and start to understand how to run a successful business.
    There are two driving forces in this business that I want to strategically simplify for you in this episode: Marketing and Conversion.
    "Get rid of all these internet inquiries that are just whimsical, that are drowning you. And get serious about the buildup of your top 20 prospects, 10 buyers and 10 sellers, that you're serving." - Danny Griffin

    Topics on This Episode of the Realty Classroom Podcast:
    The two 'Triangles' or modules: Marketing and Conversion How to Market in order: Market, Message, Media How to Convert in order: Lead, Prospect, Client Plus: Advice on trimming your leads down so that you are left with good leads!

    • 27 min
    Why Agents Are Too Tactical and How It’s Hurting Them!

    Why Agents Are Too Tactical and How It’s Hurting Them!

    This topic today is foundational to the work that I have used to improve my business. I learned from some really smart people over the years and I implore you: Please, copy what I do because the methods work!

    I've taught for years that you need different perspectives to succeed in small business.

    In this podcast, I explain the difference between tactical and strategic visions for your business -- and how a strategic vision can be used to improve your tactics.

    • 25 min
    Recognizing The Seller’s & Buyer’s Number 1 Fear

    Recognizing The Seller’s & Buyer’s Number 1 Fear

    Recognizing the buyer's and seller's Number 1 Fear is critical to your success in the real estate business. What is that fear?

    In this episode, I'll unpack that Number 1 Fear of buyers and sellers, plus go over ways to overcome it. 

    • 22 min

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A great podcast for new or veteran agents alike!

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