Upcoming Podcast Upfront, Audio Creating Demand, & More Sounds Profitable

Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. 

Find links to every article mentioned and find the full write-up here at Sounds Profitable.