10 episodes

Versa Research Limited (Versa Research) is a boutique market research firm that gathers data on market and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers, voices of people, and neuropsychology, we are able to outline patterns, trends and associations, thereby able to understand markets and consumers better.

Versa Research Busola Akin-Olawore

    • Business

Versa Research Limited (Versa Research) is a boutique market research firm that gathers data on market and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers, voices of people, and neuropsychology, we are able to outline patterns, trends and associations, thereby able to understand markets and consumers better.

    Consumer Personality Traits Podcast

    Consumer Personality Traits Podcast

    For our first podcast of the year, we want to talk about your Consumers Personality. So what exactly do we mean by your consumer personality? These are innate characteristics of people who purchase your product/service offering. There are 5 different personalities consumers can possess based on the Big 5 Personality types

    • 3 min
    15 Christmas Strategies Podcast

    15 Christmas Strategies Podcast

    With the holiday season in full swing, and customers buying more than their usual quantity of products as well as increasing the number of services they require, competition will be stiffer this season. As such we are going to be giving you 15 strategies to use to win new and renew your relationship with existing customers.

    • 5 min
    Branding

    Branding

    This week, we are talking about Branding. What it is and the different forms of branding.

    Branding is the process of creating an identity for your product which distinguishes it from a mere commodity. Branding helps your product become more recognizable and increases the trust towards it.

    Branding is extremely essential to an MSME, it increases the value of your product or service. Contact versa research at www.versa-research.com to learn more

    • 2 min
    Industy Report Podcast

    Industy Report Podcast

    This week we are talking about Industry Reports!

    A few of us have written Industry Reports but many of us have actually read them. In just a few minutes we are going to take you through what industry reports are, and why you need to create/purchase one of your industry.

    • 2 min
    Business Life Cycle

    Business Life Cycle

    This week we are talking about Business Life Cycle!

    Every business has a cycle from the day it was launched to when it eventually ends. Business Life Cycle is the progression of a business from the beginning to the end.

    • 2 min
    Competitor Analysis

    Competitor Analysis

    This week we are talking about Competitor Analysis! Knowing your competitors and conducting a well detailed analysis on them is very beneficial for your business.

    • 3 min

Top Podcasts In Business