Why Neuroscience Might Be the Only Advantage That Matters - TrackableMed

Company: TrackableMed
Owners: Zed Williamson
Year Started: 2011
Employees: 26-50 

What if your agency could drive patient action using neuroscience instead of flashy ads? In this episode, Zed Williamson, founder of TrackableMed, shares how understanding human behavior helped him grow a thriving medical marketing agency. Discover how his strategic approach redefines what it means to create meaningful, results-driven campaigns.

Key Takeaways

• Why most medical marketing fails and how neuroscience changes everything
• The patient communication mistake that’s costing practices real revenue
• How agency owners can use behavior science to improve both messaging and internal culture
• The overlooked power of acknowledging resistance in sales and advertising
• Why being willing to “fall out of love with your own ideas” drives better results

Hear details for an agency planning workshop event November 10th and 11th 2025. Visit anagencystory.com to learn more.