297 episodes

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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Garlic Marketing Sho‪w‬ Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

    • Education

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.
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    Learn the Strategies to Protect Your Business from Cybercrime with Blake Dowling

    Learn the Strategies to Protect Your Business from Cybercrime with Blake Dowling

    In this week’s episode of the Garlic Marketing Show, Ian sits down with Blake Dowling, the CEO of Aegis Business Technologies. Together, they discuss the cybersecurity issues that have arisen due to COVID, and how business owners can protect their businesses from cybercrime.
    Aegis Business Technologies is an IT company dedicated to connecting people and technology. After the world went remote due to the pandemic, Blake and his team saw a huge increase in their own business because of business owners working from home.
    In this episode, Blake and Ian discuss how Blake is handling the slow transition into working back at the office. Blake also explains how he gets his team involved in their marketing.
    What You'll Learn:
    Cybersecurity Issues because of CovidHoles in cybersecurity with remote workingHow to stop Zoom Bombing The University of Florida Zoom BombingThe simple platform for sharing virtual conferencesSetting up contingency plans for videosHow Blake Incentivizes Coming into the OfficeThe Covid Shuffle they are performingBest apps for organizational toolsHow they are getting their team to be involved in marketingWhat businesses should do when working remotely
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    • 28 min
    How to Close Bigger Clients Without Being Salesy with Steve Fretzin

    How to Close Bigger Clients Without Being Salesy with Steve Fretzin

    In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how to close bigger clients without being salesy.
    After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business.
    In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties.
    What You'll Learn:
    Why ‘sales’ shouldn’t be considered a bad word for lawyers, doctors, and other professionalsThe biggest problem with a salespersonHow a professional can improve their processTechniques for transforming sales process virtuallyHow to network and schedule meetings virtuallyThe best format for high-level meetingsHow to close better on Zoom meetings

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    • 43 min
    Hiring a Digital Agency? 3 Criteria to Get an Agency Right Now with Credo’s John Doherty

    Hiring a Digital Agency? 3 Criteria to Get an Agency Right Now with Credo’s John Doherty

    In this week’s episode of the Garlic Marketing Show, Ian sits down with John Doherty, the founder and CEO of Credo. Together, they discuss how to hire the right people for your marketing and how to collapse that hiring time.
    With a decade of digital marketing background, John decided he didn’t want to do consulting any further and started Credo, under a different brand name, in 2013. Credo is a small team that helps companies looking to grow, through hiring an outsource provider, by connecting them with the right people.
    In this episode, John and Ian discuss how agencies should price proposals so they never have to offer discounts. John also explains how agencies can charge $5k-$15k a month.
    What You'll Learn:
    The evolution of hiring the RIGHT person for your marketingHow to shortcut hiring the wrong marketing personWhy you should NEVER use RFPs for your businessHow to collapse the time for hiring the right marketersThe only time agencies should go for RFPs How agencies should price proposals so they never have to discountsHow agencies should matchThe three things every agency website should haveHow Agencies can charge $5-$15k per monthThe Best Question Someone could ask of a prospect What Google is prioritizing in SEOThe Best Way To Build Links
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    • 37 min
    How One Company Boosted Their Business by Creating Over 680K Videos with Darin Dawson from BombBomb

    How One Company Boosted Their Business by Creating Over 680K Videos with Darin Dawson from BombBomb

    In this week’s episode of the Garlic Marketing Show, Ian sits down with Darin Dawson, the Co-Founder and President of BombBomb. Together, they discuss the importance of using video to communicate and connect with prospects, clients, and your team.
    As technology continues to advance at a rapid rate, Darin felt that society as a whole was losing connection with one another. It was from this feeling that the idea for BombBomb, a video messaging company focused on the human-centered part of communication, came to fruition. At BombBomb, personalized videos have seamlessly become a part of the culture and the company as a whole has sent 680,000 personal videos.
    In this episode, Darin and Ian discuss how Darin makes and uses videos to communicate with his team and retain his team members. Darin also explains the one video that will change your business.
    What You'll Learn:
    How Darin’s company sent over 680,000 videosWhat they learned when they stopped sending text emails What to do when you don’t have time to ZoomThe one video you need to send THIS MONTH to everyoneWhy SCALE is killing your videosHow long should a video be?How Darin makes videos to communicate with his teamHow they use video to retain team membersThe one video that will change your businessHis #1 job as the president of a 150 person company
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    • 31 min
    How to Build a Channel Partner Program with Alex Glenn from Partnerprograms.io

    How to Build a Channel Partner Program with Alex Glenn from Partnerprograms.io

    In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.
    As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.
    In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.
    What You'll Learn:
    Difference between Vendorship and PartnershipHow to find great partnersThe big question you should be asking new partnersWhy you shouldn’t focus on referral commissionsThe Secret Sauce for Supercharging Finding Partners (while getting massive FRE traffic and LEADS)The Biggest Mistakes made in Partner ProgramsThe Right way to DevelopWhat is Partner Enablement The biggest mistake in Partnership How to evaluate partnership programs are successful Pros and Cons of Partner programsHow to grow Traffic using partner programsHow to write Cold Reach EmailsTHE WORST OUTREACH EMAIL EVERTHE SOP for Partnership personas
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    • 57 min
    Learn How to Grow Your Business From 25 to 150 Employees Using Attorney Consulting and Coaching with Mike Morse

    Learn How to Grow Your Business From 25 to 150 Employees Using Attorney Consulting and Coaching with Mike Morse

    In this week’s episode of the Garlic Marketing Show, Ian sits down with Mike Morse, the President and Owner of Mike Morse Law Firm. Together, they discuss the importance of being different from your competitors and staying away from herd mentality.
    After founding his firm in 1995, Mike stayed solo up until around 2007 with only 25 employees. After hiring Gino Wickman as his mentor, he managed to go from 25 employees to 150 in a short period of time. For Mike, he owes his growing successes to coaching and being able to implement what he’s been taught. Now, he coaches law firms across the country, giving them advice on the lessons and mistakes he’s made himself. 
    In this episode, Mike and Ian discuss how to succeed with video, as well as the types of videos Mike creates for his law firm. Mike also talks about the #1 marketing tool that he would use now if he was starting out his firm today.
    What You'll Learn:
    The importance of standing out amongst your competitionWhat’s holding back most professionals, lawyers, dentistsHow the herd mentality KILLS your firm growthHow to stand out in a crowd of videoThe importance of delegating and elevating to grow your business The key move to “untrap” the lawyerThe #1 marketing tool Mike would do now if he was starting outHow much money and time small law firms should spend on their marketingHow Mike handles video dislikes and “haters”

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    • 43 min

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