Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2020. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.
A personal brand is the new company brand with Dave Gerhardt
We've entered a new B2B marketing era when people want to work with people, not with faceless companies, says Dave Gerhardt, a Chief Marketing Officer at Privy. Dave was always passionate about marketing. He is an example that hard work, constant learning, and dedication lead to success.
In this episode of the Rep Your Brand podcast, Dave Gerhardt discusses the importance of building a personal brand. Dave shares his story and reveals how creating a personal brand was not his initial goal. His passion for marketing inspired him to initially think about launching a blog. Instead, he started a podcast called Tech in Boston.
Dave also believes people should have side projects and consider them the best source of knowledge and sharpening skills. He also says building a brand is not everyone's goal, and he respects that.
Dave also mentions the best time to transition from a consumer to a creator is now. First, you need to find your voice, share what you are doing and then build an audience. He is also writing a book; the title is Founder Brand. ''It's all about how being the face of your brand and sharing your work is the single best thing you can do to build the brand.''
Educate and Entertain to Generate Engagement with Jason Vana
In this episode of Rep Your Brand, the host Nick Bennett talks with Jason Vana about branding yourself on social media platforms such as LinkedIn and Twitter. Jason explains how important it is to be yourself, test any advice you get, and learn everything about your target audience.
Jason Vana is also known as #sassyjason, and his sharp tongue is what puts him in the spotlight. He thinks that you can't keep telling people you're a marketing guru if you don't have the following: it is crucial to find your own voice and start creating content that will engage your target audience, regardless of the industry you're in.
Jason stands firmly on the standpoint that it is better to have around 300 likes and 300 comments that are authentic than having thousands of generic likes through pods or similar groups.
Speak Like a Human, Not Like a Marketer with Kyle Coleman
In this episode of Rep Your Brand, the host, Nick Bennett, talks to Kyle Coleman. Kyle leads the Growth team at Clari. It is a combination of sales development, growth marketing, and revenue enablement.
Your Personal Brand is a Result of Being Consistent
In this episode of Rep Your Brand, the host, Nick Bennett, talks to Daniel Murray, a senior manager of marketing operations at ServiceTitan. Interlocutors discuss the benefits of growing your brand on LinkedIn. Daniel shares the story about his beginnings on social media and the lessons he learned over time.
Daniel explains why it is crucial to be consistent on every social platform. He thinks many people are afraid of failing on social media, but that's part of the learning process. He also knows many people are not interested in building their online presence, and that's ok.
Success doesn't come overnight, Daniel states. Therefore, he reminds listeners about the importance of engagement and responsiveness on social platforms. ''Don't overthink it and just start,'' Daniel advises.
Using Social Media to Build a Strong Personal Brand and Create Your Community with Christina Garnett
The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story.
Not only does Christina Garnett know her way around social media and marketing space, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It's safe to say she's the go-to marketer for audience intelligence, inbound marketing, and community building.
In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.
Listening to Your Customers is the Key to A Successful Personal Brand with Chris Walker of Refine Labs
What does a personal brand really mean? There is no shortcut to becoming known on the web, but the key to building a personal brand is authenticity.
Chris Walker, the CEO of Refine Labs, thinks that giving value to the people who already follow you is the most important part of the personal branding journey. But what does giving value even mean? For Chris, it’s whether his content helped someone. If you think that there is already too much quality content on the internet and that no one will listen to what you have to say, Chris is going to convince you otherwise.
Listen in to this episode as Nick Bennett chats with Chris about personal branding and other key topics like content creation, the DOs and DON’Ts in B2B marketing, and many more.
❖ Name: Chris Walker
❖ What he does: Chris is a CEO at Refine Labs. He has built a strong personal brand on LinkedIn and podcast State of Demand Gen that has almost 100 episodes.
❖ Company: Refine Labs
❖ Key Quote: ''Because in order to be a good leader, you need to demonstrate those actions.''
❖ Where to find Chris: LinkedIn
❏ Don’t be everywhere. Figuring out which platform works best for you is one of the most important parts of a personal branding journey. For some people, Instagram is great, while for others LinkedIn gives the best results. Monitor your progress and focus on the platforms that are a good fit for you.
❏ Great marketing requires interaction with customers. To get the best results, you need to know what your potential customers need. There is no value in your offer if people don’t feel the burning desire to have it. Chris firmly believes that listening to what people have to say will benefit both sides.
❏ Get unlimited content ideas by having a system that works perfectly. Chris talks about how he created the perfect system for content creation so it doesn’t consume his entire day. He thinks that to create great content; you need to know what’s going on in the market.