23 episodes

On The Mindset we don't sugarcoat things, that's what your parents are for. This podcast is about growth in every sense, from business growth to personal growth and everything in between.

The Mindset podcast is produced and hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc., a creative marketing company based out of Toronto, Ontario.

The Mindset SMART Collective Inc.

    • Business

On The Mindset we don't sugarcoat things, that's what your parents are for. This podcast is about growth in every sense, from business growth to personal growth and everything in between.

The Mindset podcast is produced and hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc., a creative marketing company based out of Toronto, Ontario.

    Knowing Your Role, Knowing Your Worth & Using It To Better Yourself

    Knowing Your Role, Knowing Your Worth & Using It To Better Yourself

    After a small layoff the Smart Collective team is back and ready to talk business. On Episode 23 Mark is in control as he attempts to understand role management and how Chris and Selvin are able to maintain and manage clients. The switch has been flipped and the rebranding is underway, but can you truly start or improve your business without knowing your true value and setting your expectations? listen in as we cover pricing, adding substance and value and how to effectively approach a pricing dispute all on episode 23.

    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@smartissimple.ca Follow us on Instagram at: www.instagram.com/smartcollectiveinc/ Follow us on Facebook at: www.facebook.com/smartcollectiveinc/

    • 38 min
    How To Pull Off A Successful Marketing Campaign Featuring Hussein Kabani

    How To Pull Off A Successful Marketing Campaign Featuring Hussein Kabani

     It's finally here the big release of the highly anticipated "project" we've been hinting on, and what better way to break it down for everyone than to invite our client Hussein Kabani to our studios to pick his brain. The "Sell It" Music video released on April 1st was intended to create a buzz, get some attention and ultimately "fool" others into thinking this is the new norm for selling your home in 2019. With the combined efforts of our Smart Collective team alongside Hussein Kabani and the Kabani group we were able to not only hit our projected numbers, we far exceeded them.

    Join us as we sit down and dissect each step, from conception to marketing, story boarding and eventually filming of the project. Hussein is here and hes giving out key advice for up and coming agents,hes answering your questions, and giving the you the real story behind what prompted such a crazy video. 

    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/

    Also follow Hussein Kabani on Instagram at : @Getkabani

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    • 1 hr 10 min
    Branding, Branding, and More Branding!

    Branding, Branding, and More Branding!

    What does branding say about you? can branding your car, clothing or other objects have a negative impact on your business? In this Episode Mark, Selvin, and Chris discuss various different ways to showcase your company in a positive light, and how to use creative opportunities to showcase your work. 



    In episode 21 we challenge anyone that's ever wanted to try or learn something new to get out and simple do it! Also after many weeks of secretly hinting on an upcoming project, we finally drop sample audio from our newest project "Sell it" a music video featuring one of our clients Hussein Kabani as tries to showcase the over the top music video version of what you get when you call the kabani team. 



    If you enjoyed our sample audio, you'll love the music video even more, click the link below and get ready to have a good laugh!

     https://www.youtube.com/watch?v=ReNht_TC2Tc&feature=youtu.be



    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/

    • 1 hr 11 min
    Inside An Entrepreneur's Mind (Episode 3) - Selvin Sanderson

    Inside An Entrepreneur's Mind (Episode 3) - Selvin Sanderson

    The mind is a beautiful thing, join us as we break down the walls, explore the unknown and dive deep into the thoughts and actions behind our in house entrepreneurs. In this three part series we feature Mark, Selvin, and Chris like never before, they leave no stone upturned as they highlight key moments that eventually paved their path to entrepreneurship. 



    Episode 20 is here and you've waited long enough, Chris & Mark take over hosting duties as Selvin is now in the hot seat, as we dive deep into his mind and how he handles entrepreneurship. From Immigrant to business owner Selvin describes his challenges and decisions that led him to entrepreneurship. From finding his way at a very young age, to overcoming barriers and obstacles. listening to his story will no doubt leave you inspired. So grab a tissue and a notepad this episode is sure to leave you inspired. 



    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/

    • 1 hr 28 min
    Customer Acquisition Costs Nothing But Effort & Strategy - Featuring: Darien Hafiz

    Customer Acquisition Costs Nothing But Effort & Strategy - Featuring: Darien Hafiz

    He's back ladies and gentle Darien Hafiz is in studio once again to drop more Knowledge bombs and share some updates on whats been happening in his world & mind. In episode 19 we finally touch on a subject that almost every entrepreneur struggles with... paying our bills! ... no we're joking it's customer acquisition. We get to the bottom of why it's one of the hardest things to master, and some of the challenges we face when planning and looking for potential clients. From failed approaches to creative ways to break the barriers we discuss effective methods that have will at least get you in front of the right people.



    In the latest podcast we owe Mark some money as he finally completes a full week in the office, just to be stuck in some serious snow on the way back home. Chris is under the weather but toughing it out, Selvin is trying to cope with change as Smart Collective under goes a major facelift, and  are we finally branding ourselves? Tune in to get all the details and info as we make a push take our brand to the next level. 



    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/

    • 1 hr 21 min
    Inside An Entrepreneur's Mind (Episode 2) - Christopher Grosso

    Inside An Entrepreneur's Mind (Episode 2) - Christopher Grosso

    The mind is a beautiful thing, join us as we break down the walls, explore the unknown and dive deep into the thoughts and actions behind our in house entrepreneurs. In this three part series we feature Mark, Selvin, and Chris like never before, they leave no stone upturned as they highlight key moments that eventually paved their path to entrepreneurship. 



    In episode two Chris shares with us how starting a business venture in high school by selling snapbacks propelled his eventual path into entrepreneurship. Growing up as the elder of two brothers, Chris found himself as the protector & role model as he was also finding himself. University proved to be the turning point as he solidified his role as founder and CEO by launching his first company Shemm Apparel  formally known as Getty Gear. Volume up guys, you'll want to hear what eventually made him realize he would never be able to work for anyone ever again. 



    The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for.  

    We would love to get your feedback and answer any questions you may have.  

    Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/

    • 1 hr 19 min

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