134 episodes

Teaching you how to grow your beauty business without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from your career.

The Modern Hairstylist ™ Podcast Hunter Donia

    • Business

Teaching you how to grow your beauty business without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from your career.

    5 Biggest Pricing Mistakes Hairstylists Make

    5 Biggest Pricing Mistakes Hairstylists Make

    If you've been struggling with setting the perfect prices for your beauty business, this episode of The Modern Hairstylist Podcast is perfect for you. I share some tips on pricing strategies to ensure you're not just making ends meet, but thriving in your business. Since pricing is often a major sticking point for many beauty professionals, I address common issues and provide actionable advice to make pricing work for you.


    I dive into the topic by challenging the one-size-fits-all pricing approach, emphasizing the importance of understanding your unique business needs. I highlight how premature price increases can harm your business if they aren't aligned with client demand. Regular price adjustments are essential, and I advocate for minor annual increases to keep your business profitable and sustainable.


    Consistency is key when it comes to pricing, and I strongly advise against charging different prices for loyal clients versus new clients. Consistent pricing helps build trust and maintain financial stability. Additionally, I address the need for standardized service times to ensure you're pricing effectively and maintaining predictable income.


    I wrap up by discussing the importance of transparency in pricing, emphasizing that clear communication with clients is crucial for building trust. By addressing potential pricing mistakes, I offer a wealth of experience and advice to help you navigate the sometimes tricky waters of pricing your beauty services effectively.


    Other episodes that you may be interested in:
    New Client Pricing vs Existing Client Pricing
    How to Get Clients On Board With Your Pricing Model
    Pros & Cons of Session / Hybrid / Package Pricing







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    • 19 min
    My Rant About Salon Policies & Last Minute Cancellations On The Hairstylist Rising Podcast

    My Rant About Salon Policies & Last Minute Cancellations On The Hairstylist Rising Podcast

    Welcome to a very special episode of the Modern Hairstylist Podcast. Today, I'm excited to share a conversation originally hosted by Jodie Brown on "The Hairstylist Rising Podcast," where we dove deep into a topic that touches every salon owner and stylist: managing last-minute cancellations and no-shows. Given its relevance and the insightful discussion we had, I knew it was crucial to bring this episode to you, my listeners.


    In our chat, Jodie and I explored the emotional and professional challenges of last-minute cancellations. We've all been there—feeling frustrated when a client disregards our time. I shared how important it is to handle these situations with a level head rather than letting emotions take the lead. Maintaining professionalism helps us make better decisions for our business.


    We also debated the effectiveness of proactive versus punitive policies in the salon. I'm a strong advocate for setting up clear, communicated policies that aim to prevent issues rather than punish after the fact. This approach not only sets expectations but also builds a foundation of trust and respect between stylists and clients.


    Another significant point we covered was the shift in client behavior post-pandemic. The changes brought about by recent years have influenced how clients view appointments and scheduling, which requires us to adapt our business strategies accordingly.


    Lastly, the importance of transparency can't be overstated. Making sure every client understands and agrees to your salon policies at each visit minimizes misunderstandings and establishes a respectful and professional relationship.


    This conversation was filled with strategies to help you manage salon disruptions more effectively, ensuring your business thrives while maintaining a positive and professional atmosphere. For any salon owner or stylist navigating the complexities of client management, this discussion is packed with actionable advice that will transform how you handle cancellations, helping you protect your time and business.


    Don't miss out on these insights—tune in to learn how to refine your approach and enhance the client experience in your salon.


    Streamline your business with user-friendly forms. Join Jotform here! 
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    • 49 min
    The Pep Talk You Probably Need Right Now

    The Pep Talk You Probably Need Right Now

    Welcome back to another invigorating episode of The Modern Hairstylist Podcast. Today, I want to dive deep into a problem plaguing many in our community—the overwhelming sensation of burnout. It's become a silent pandemic, touching lives across our industry. As a passionate hairstylist and business educator, I see firsthand how hard it is to stay motivated and push through when every fiber of your being screams for a break. If you've been struggling to find that spark, to rise each morning ready to meet the challenges head-on, this episode is crafted just for you. It's time to reignite that fire within and keep pushing towards the dreams that fuel our passion for hairstyling.


    In this episode, we'll explore the Modern Stylist Movement, an alumni-only group from our Pre-Visit Pathway program, where we delve into advanced strategies far beyond the initial client experience. I often bring motivational talks to these sessions, especially when I sense the need is dire. Today, I'm sharing one of these pep talks with all of you. We'll discuss the latest trends, client demands, and the crucial education needed to stay ahead in this ever-evolving field. It's a comprehensive blend of support, motivation, and community that keeps us connected and informed.


    But more importantly, we'll address the gritty reality of our work. I know it's tough. The industry demands can be merciless, often leaving us feeling drained and uninspired. Yet, it's our shared passion and commitment to making an impact that must drive us. This episode isn't just about surviving; it's about thriving—turning burnout into a burst of productivity. So if you're ready for a heartfelt kickstart, to step up even when you're down, tune in. 

    Let's shake off the fatigue and step back into our power, together. 


    Streamline your business with user-friendly forms. Join Jotform here! 
    Let's connect on Instagram!

    • 17 min
    4 Pillars of a Scalable Business Behind The Chair

    4 Pillars of a Scalable Business Behind The Chair

    Welcome back to the Modern Hairstylist Podcast, my friend! In this eye-opening episode, we delve deep into the essence of creating a scalable business model that not only enhances your profitability but also ensures a memorable customer experience. Whether you're struggling to increase your client base or seeking ways to elevate your salon operations, this episode is your golden ticket. Join me as we uncover the pivotal elements that transform good salons into great businesses, focusing on not just attracting clients but creating a lasting impact that fuels both growth and satisfaction.


    Navigating through the complex world of salon management can be daunting, but fear not! We dissect the four critical departments: marketing, sales & customer experience, operations, and vision/mindset, providing a roadmap to prioritize and optimize each for maximum impact. It's not just about getting clients in the door; it's about delivering an unparalleled experience that keeps them coming back. With real-life insights from high-level masterminds and proven strategies from the front lines of salon success, this episode is a treasure trove of wisdom for every salon owner and stylist aiming for the top.


    In addition to actionable tips, we explore the transformative journey within the PreVisit Pathway program, guiding you through elevating client interactions, streamlining operations, and nailing your marketing game. 

    This episode is more than just a conversation; it's a masterclass in salon business excellence, packed with valuable lessons on squeezing every ounce of potential from your appointments and setting a solid foundation for explosive growth. 

    So, ready to revolutionize your salon business? Tune in to 4 Pillars of a Scalable Business Behind The Chair and start your journey to becoming a hairstylist CEO with a flourishing, scalable enterprise.

    Don't forget to DM me with your answers to the questions in this episode, I can't wait to hear from you.



    Streamline your business with user-friendly forms. Join Jotform here! 
    Let's connect on Instagram!

    • 22 min
    BONUS: Behind The Scenes of Pre-Visit Pathway - A Module By Module Breakdown

    BONUS: Behind The Scenes of Pre-Visit Pathway - A Module By Module Breakdown

    Welcome to a super special edition of The Modern Hairstylist Podcast. Today, we're going all-in with a behind-the-scenes look at our beloved Pre-Visit Pathway program. I’m giving you a module-by-module breakdown that's perfect for anyone in the beauty biz looking to step up their game, whether you're a salon owner or a hairstylist eager to enhance your business and client relations.


    We kick things off with Module 0, our orientation, where we lay the groundwork for your journey to success in the beauty industry. This initial phase is designed to get you acclimated and motivated to push through the entire course with flying colors. And guess what? You won’t be going at it alone! I'm all about building a strong support system, which means you’ll get live group coaching calls, constant engagement in our community on Facebook, and personalized guidance every step of the way. My goal is to make sure you feel supported and have all your questions answered.


    One of the highlights of today’s discussion was definitely Module 1's Experience Customization Form. This has been an absolute crowd-pleaser, drastically reducing no-shows and cancellations while significantly boosting revenue through enhanced client experiences. As we move deeper into the program, we talk about streamlining operations through automation, which starts from Module 4. This is where you’ll learn to simplify your booking processes and manage client interactions effortlessly, ensuring your business operates smoothly.


    So, if you're geared up to take back control of your time, find a balance between work and life, and build a scalable business model that allows you to grow quickly without the overwhelm, PreVisit Pathway is calling your name.
     

    Join us today and let’s transform your business together.

    Check out Hunterdonia.com/PVP to get started.


    Other episodes referenced:
    The Most Common Mistakes Hairstylists Make On Their Websites
    Pros & Cons of Session / Hybrid / Package Pricing



    Streamline your business with user-friendly forms. Join Jotform here! 
    Let's connect on Instagram!

    • 31 min
    2024 Client Experience Trends You Should Pay Attention To

    2024 Client Experience Trends You Should Pay Attention To

    Welcome back to The Modern Hairstylist Podcast.  Today, I'm spilling the tea on transforming your salon's client experience into something legendary. Imagine a world where your clients are so in love with your service that they become your loudest cheerleaders, sticking with you through thick and thin, and driving a constant stream of ideal clients right to your salon chair. That's the game-changing strategy I'm eager to dive into today, as we navigate through the top client experience trends of 2024.


    In this episode, I'll guide you through understanding the crucial role technology plays in shaping consumer behavior and how you can leverage it to enhance your salon business. We'll explore why balancing online and physical retail aspects is vital for modern-day salons and how platforms like Salon Interactive can streamline this process for you. This isn't just about keeping pace with the times; it's about setting your business up for increased revenue and client loyalty.


    Personalization is at the heart of today's discussion. I've been preaching about the importance of creating bespoke client experiences, and now, more than ever, it's crucial to excel in this area. From pre-visit consultations to post-visit follow-ups, we're delving into strategies that make your clients feel special and cared for, ensuring they never think of going elsewhere. It's all about crafting that unique, personalized journey that resonates with each client, setting you apart from the competition.


    But it doesn't stop there. I'm also touching on the power of omni-channel marketing. In our digital age, being present in your client's life across various platforms isn't just nice to have—it's essential. We'll discuss how a solid social media presence, coupled with effective email marketing, can keep you on top of your clients' minds, reaffirming your expertise and deepening their loyalty to your brand.


    So buckle up, my friends, as we embark on this enlightening journey together on The Modern Hairstylist Podcast. By the end of our time today, you'll be equipped with actionable insights and strategies to elevate your client experience and turn your salon into a buzzing hub of happy, loyal customers. Let's get ready to revolutionize your salon's success story!


    Streamline your business with user-friendly forms. Join Jotform here! 
    Let's connect on Instagram!

    • 25 min

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