#11 #Orange Personalized cross-channel communication Synerise Smart Sessions

Janusz Naklicki- Chief Strategy Officer

Dariusz Lewczuk- Head of Marketing Automation at Orange

Sebastian Szczepaniak - Head of Customer Success and Implementation

In this episode, we will focus on the telecommunications industry. Based on the example of Orange, our host Janusz Naklicki will ask - how Orange personalizes the messages for customers.
Sebastian Szczepaniak and our special guest Dariusz Lewczuk from Orange will discuss how orchestrating multiple channels gives a bunch of new opportunities for developing AI and Machine Learning technology.

We will also discuss how those technologies can help manage communication with customers in a more relevant and personalized way.
They give insights on topics such as:

- What are the crucial channels in Orange, which become more important
- How can Orange make sure that the offers presented in the POS are personalized
- How can Synerise help in achieving this cross-channel communication
- How is Orange using Machine Learning and AI technology

(00:00) Personalization at Orange 
(03:14) Personalizing the Home Page by Synerise
(04:37) Managing Multiple Channels at Orange
(8:22) RCS and Chat
(10:49) Personalization in the offline points of sales
(15:32) AI & ML in Orange
(21:01) Orange Mobile Application