#21: Fernando Veiga Fonseca from C&A on the power of headless commerce and monolithic systems

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.

In this episode, join Efe von Thenen, as he sit down with Fernando Veiga Fonseca, Global Domain Lead for Digital and Consumer at C&A. With a rich history in tech and business transformation, Fernando shares his journey from his early programming days in Brazil to leading major digital initiatives across Europe.

Discover how Fernando started in tech at a young age and navigated his career through various significant roles, from a Java programmer to a solution architect. Fernando talks about his experiences working with big names like IBM and HelloFresh, and what drew him to the e-commerce fashion powerhouse, Farfetch.

Deep dive into the challenges and achievements of spearheading digital transformation at C&A, focusing on the adoption of headless commerce to improve agility and customer experience.

Furthermore, learn what headless commerce means, its benefits, and how it’s shaping the future of retail and e-commerce and hear about the technical hurdles of transitioning from monolithic systems to more dynamic, modular architectures.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

Follow for more:

■ ⁠Linkedin⁠

■ ⁠Instagram⁠

■ ⁠Facebook⁠

■ ⁠Twitter⁠

Chapters:(00:00:00) Introduction(00:01:28) Fernando's Journey Through Technology and Business

(00:08:00) Transforming C&A’s Digital Landscape(00:12:35) Headless Commerce Explanation(00:16:20) The Shift from Monolithic Systems(00:17:52) Agility in E-commerce(00:23:30) Future Proofing E-commerce

(00:26:55) Brand's Successful Stories

(00:31:07) Tips for Smaller Businesses (00:34:5) Lessons from Epic Fails

(00:37:24) Conclusion