#61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.

What does it really take to build a personal brand that turns into a successful business?

In this special live episode recorded at the E-commerce Berlin Expo 2026, host Janine Vanessa Heinrich sits down with Miriam Jacks, Founder & CEO of Jacks Beauty Line, to talk about the power and pressure of personal branding in today’s digital world.

Miriam shares the story behind building one of Germany’s most recognizable beauty brands, growing her company from a personal Instagram account to a business generating €15 million in annual revenue and employing more than 50 people.

From going live on Instagram during lockdown to building a loyal community and navigating the challenges of public visibility, this episode dives deep into the reality behind personal branding - the opportunities, the emotional toll, and the lessons learned along the way.

Miriam also shares practical advice for founders who want to start building their personal brand today - including the one habit you should begin practicing this week.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.

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