#79 Beyond points. A deep dive into e-commerce loyalty programs - Marton Kosdi-Kovacs, Love Loyalty - Flying with Shopify: Expert Insights | E-commerce | loyalty programs

Does your loyalty program actually generate additional profits, or is it just pointlessly eating into your margins on customers who would have shopped with you anyway? 🫣

In this episode, we’re joined by Marton Kosdi-Kovacs, co-founder of Love Loyalty, with whom we take a closer look at the math and psychology of modern customer retention in e-commerce.

Love Loyalty is an all-in-one retention tool, used by Polish brands like Swederm, Nutridome, Hdréy, Bebe Concept and more than 2,000 brands internationally. Being one of the top, but definitely the most user experience focused, engaging loyalty solutions, it offers all features a brand needs to maximize repeat purchases: points programs, VIP tiers, referrals, paid memberships, wallet passes etc. Their team provides end-to-end setup with monthly audits until you reach your retention metric goal. 🎯

We’re leaving behind the outdated “spend a dollar, earn a point” model in favor of the Status Economy—a strategy based on unique experiences, non-financial rewards, and smart data collection (Zero-Party Data) for powerful personalization in tools like Klaviyo.

Step by step, we explain how to calculate the break-even point for discounts, how to “reawaken” customers who are hoarding points, and how to smartly stimulate sales during slow periods. We also discuss integration with brick-and-mortar stores (POS), key red flags in analytics, and how modern AI-based solutions from Love Loyalty can automate the design of the entire system.

Let’s get started! 🚀

📲 Get the Love Loyalty app: https://www.loveloyalty.app/🚀

00:00 In today's episode 🚀

04:09 How does Love Loyalty support Shopify stores?

11:09 E-commerce analytics: How to measure the effectiveness of a loyalty program?

21:13 Break-even point: When do discounts erode a store’s profit margin?

24:35 Status Economy: The future of loyalty programs goes beyond points

32:59 Fun fact: The “fake shopping” trend and the psychology of shopping

36:01 Zero-Party Data: How to collect customer data for email campaigns

44:31 Omnichannel: Integrating your online store with Shopify POS (Wallet Pass)

54:27 How to boost e-commerce sales during the off-season (Quiet Periods)?

58:01 Red flags: See when your loyalty program is losing money

01:01:20 Paid memberships and their impact on customer retention

01:04:26 Love Loyalty’s AI Builder: Optimizing Your Program Based on Store Data

01:09:36 Integration with Shopify Sidekick and AI in E-commerce

01:14:58 The Most Important Rule of Loyalty (and Our World Cup Picks ⚽️)

Join Flight Club – a closed community for Shopify Plus merchants: https://flightclub.wecanfly.pl/

Are you in the e-commerce industry and would like to share your experiences? 👋 Or do you know someone who should be on our guest list? Let us know in the comments or get back to us at hello@wecanfly.pl

📩All episodes are also available on the major podcast platforms.

Details: https://bit.ly/3U9IYjD

Do you have any questions? It's easiest to catch us on LinkedIn!

Marton 👉 linkedin.com/in/marton-kosdikovacs

Maciek 👉 https://bit.ly/42ldGtA

Find us on:

Our websites 👉 https://www.wecanfly.pl/ and https://wecanflyagency.com/

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