Better Advertising with BTR Media Destaney Wishon and Justin Nuckols

In this episode of our Amazon DSP Series, we talk all about DSP custom audiences, granular targeting, the ability to measure campaign impact—bringing coherence to your full funnel strategy.

With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy.

Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions.

Exploring how Amazon's Demand Side Platform (DSP) leverages first-party data to go beyond traditional PPC advertising, enhancing brand visibility through strategic targeting, custom audience building, and integrated advertising strategies.

In this podcast episode, Alex Amos and Bobby Rieger share practical tips and real stories about growing e-commerce brands and the roles marketing and teamwork play in their success.

Launching an exclusive Amazon DSP series, we delve into its precise targeting capabilities with Adam Mellott from BTR Media, highlighting how small adjustments can dramatically reduce wasted spend for brands, starting with a nostalgic look back at one of our first episodes.