100 episodes

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

Copy Chief Radio Kevin Rogers

    • Business

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

    CCR312: Creating Unforgettable Customer Journeys with Jason Friedman

    CCR312: Creating Unforgettable Customer Journeys with Jason Friedman

    In this episode,  we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight. 
     

    • 41 min
    CCR311: Getting clients to say “Yes!” w/Sara Estes

    CCR311: Getting clients to say “Yes!” w/Sara Estes

    In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her. 
     

    • 32 min
    CCR310: Profit Partnerships w/ Chris Mason

    CCR310: Profit Partnerships w/ Chris Mason

    Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.




     

    • 24 min
    CCR309: Kevin Rogers is out to save copywriting

    CCR309: Kevin Rogers is out to save copywriting

    Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.” 
     

    • 16 min
    CCR308: Donnie French makes it right

    CCR308: Donnie French makes it right

    Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.

    • 1 hr 4 min
    CCR307: Buyer Belief-Shifting with Stephen Hutson

    CCR307: Buyer Belief-Shifting with Stephen Hutson

    My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.

    • 29 min

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