Due Diligence Dulma Altan

Today's episode is different than our usual focus on a superficial level (since we're discussing an entrepreneur building a business around sugar dating and not DTC or ecommerce). But in fact, this conversation is actually a deeper exploration of some of the themes we've explored on this podcast and on my TikTok for over a year: women & money, what true "empowerment" means, and the narratives we as a society construct around women that are stigmatizing or critical, and the importance of challenging them by being authentic to our own desires.

Christina Kim is a creator, sugar dating educator, entrepreneur, and community builder. She is also the founder of Shadowbanned, an apparel brand for creators taking risks & being provocative that is on a mission to challenge societal & cultural norms and champion inclusivity of voices. 

In this episode we discuss:


Shame & taboo around sexuality
What sugar dating is 
How Christina got into sugar dating
Why sugar dating can be empowering & liberating (for both men & women)
Regular dating vs. sugar dating
The pitfalls of sugar dating
And more

Find Christina on YouTube, TikTok, and her podcast
Learn more about Shadowbanned
Read Unbound by Kasia Urbaniak

This solo episode is a deconstruction of some of the public narratives told by brands that obscure the realities of starting a brand—and the fact that everyone's starting point can look vastly different despite the romanticized PR talking points. 

Lillie Sun is a talented CPG operator & marketer and the founder of Aderie Brands, an agency focused on email, SMS, and referral marketing. Previously she led growth at Three Ships Beauty, a clean skincare brand she helped scale to 7 figures. She is now the founder of a consumer tech startup in stealth.

In this conversion we discuss:


How Lillie (unexpectedly) landed her first internship
Her growth framework for low cost sales
SMS marketing 
Email marketing
Referral marketing 
Pre-launch waitlists
Tips on hiring agencies
And more

Learn more about Lillie on Twitter here or her website here

If you've ever felt inhibited from doing what honors you by the fear of what other people think, this episode is for you. I share my own journey with this fear along with 4 things that helped me overcome it.

Patrick Schwarzenegger is an investor, founder, actor & model. In 2020 co-founded MOSH, a brain wellness brand that makes nutritional bars for brain health, with his mother Maria Shriver to fund research focused on women's Alzheimer's. He has also invested in companies including Liquid IV, Poppi, Olipop, Whoop, Rumble, MUD/WTR, Verb Energy, Malk Organics, and Tecovas. 

In this conversation we discuss:


Acting vs. entrepreneurship including their similarities
The story behind MOSH
What it's like working with his mom
The value of an MBA
What Patrick looks for as an investor
The ups and downs of entrepreneurship
The most important advice from his parents
And more

Learn more about MOSH here

Diarrha N'Diaye is the founder & CEO of Ami Colé, a "no makeup" makeup brand for melanin-rich skin that is rooted in her Senegalese heritage, inspired by her mom's hair salon in Harlem, and informed by her time at L'Oréal and Glossier working in the beauty industry on social media & product development teams.