40 episodes

In-depth case studies of female-founded brands. All things women, business, and startups.

Due Diligence Dulma Altan

    • Business

In-depth case studies of female-founded brands. All things women, business, and startups.

    Christina Kim — Sugar Dating 101, Sexuality & Having True Agency

    Christina Kim — Sugar Dating 101, Sexuality & Having True Agency

    Today's episode is different than our usual focus on a superficial level (since we're discussing an entrepreneur building a business around sugar dating and not DTC or ecommerce). But in fact, this conversation is actually a deeper exploration of some of the themes we've explored on this podcast and on my TikTok for over a year: women & money, what true "empowerment" means, and the narratives we as a society construct around women that are stigmatizing or critical, and the importance of challenging them by being authentic to our own desires.

    Christina Kim is a creator, sugar dating educator, entrepreneur, and community builder. She is also the founder of Shadowbanned, an apparel brand for creators taking risks & being provocative that is on a mission to challenge societal & cultural norms and champion inclusivity of voices. 

    In this episode we discuss:


    Shame & taboo around sexuality
    What sugar dating is 
    How Christina got into sugar dating
    Why sugar dating can be empowering & liberating (for both men & women)
    Regular dating vs. sugar dating
    The pitfalls of sugar dating
    And more

    Find Christina on YouTube, TikTok, and her podcast
    Learn more about Shadowbanned
    Read Unbound by Kasia Urbaniak

    • 51 min
    The Myth of Bootstrapping

    The Myth of Bootstrapping

    This solo episode is a deconstruction of some of the public narratives told by brands that obscure the realities of starting a brand—and the fact that everyone's starting point can look vastly different despite the romanticized PR talking points. 

    • 9 min
    Lillie Sun — Email & SMS, Referral Marketing & Risk-Taking

    Lillie Sun — Email & SMS, Referral Marketing & Risk-Taking

    Lillie Sun is a talented CPG operator & marketer and the founder of Aderie Brands, an agency focused on email, SMS, and referral marketing. Previously she led growth at Three Ships Beauty, a clean skincare brand she helped scale to 7 figures. She is now the founder of a consumer tech startup in stealth.

    In this conversion we discuss:


    How Lillie (unexpectedly) landed her first internship
    Her growth framework for low cost sales
    SMS marketing 
    Email marketing
    Referral marketing 
    Pre-launch waitlists
    Tips on hiring agencies
    And more

    Learn more about Lillie on Twitter here or her website here

    • 36 min
    How to Get Over the Fear of What People Think

    How to Get Over the Fear of What People Think

    If you've ever felt inhibited from doing what honors you by the fear of what other people think, this episode is for you. I share my own journey with this fear along with 4 things that helped me overcome it.

    • 19 min
    Patrick Schwarzenegger — On Acting, Investing in CPG & Entrepreneurship

    Patrick Schwarzenegger — On Acting, Investing in CPG & Entrepreneurship

    Patrick Schwarzenegger is an investor, founder, actor & model. In 2020 co-founded MOSH, a brain wellness brand that makes nutritional bars for brain health, with his mother Maria Shriver to fund research focused on women's Alzheimer's. He has also invested in companies including Liquid IV, Poppi, Olipop, Whoop, Rumble, MUD/WTR, Verb Energy, Malk Organics, and Tecovas. 

    In this conversation we discuss:


    Acting vs. entrepreneurship including their similarities
    The story behind MOSH
    What it's like working with his mom
    The value of an MBA
    What Patrick looks for as an investor
    The ups and downs of entrepreneurship
    The most important advice from his parents
    And more

    Learn more about MOSH here

    • 23 min
    Diarrha N'Diaye — CEO of Ami Colé on Raising Capital, Resilience & Community

    Diarrha N'Diaye — CEO of Ami Colé on Raising Capital, Resilience & Community

    Diarrha N'Diaye is the founder & CEO of Ami Colé, a "no makeup" makeup brand for melanin-rich skin that is rooted in her Senegalese heritage, inspired by her mom's hair salon in Harlem, and informed by her time at L'Oréal and Glossier working in the beauty industry on social media & product development teams. 

    • 45 min

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