100 episodes

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

Ecommerce Brain Trust Kiri Masters

    • Management

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

    How the Pandemic is Changing the E-commerce Industry

    How the Pandemic is Changing the E-commerce Industry

    In this episode of Ecommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect in the days to come, and much more.
    Connect with Kiri Masters
    Connect with Mark Power
    Learn more about Bobsled Marketing
    Learn more about Podean

    • 32 min
    Chris Perry, a Leader of Change in Ecommerce - Part 2

    Chris Perry, a Leader of Change in Ecommerce - Part 2

    We are diving back into the conversation with CPG change leader e-commerce thought leader Chris Perry. Last week Chris talked about his career so far and practical things holding big companies from succeeding in e-commerce, and today we are carrying on with the conversation and talking about how to best organize e-commerce within a large organization, how to incentivize the performance of e-commerce, and giving advice to future change leaders.
    Tune in to find out more!
    Connect with Kiri Masters
    Connect with Chris Perry
    Learn more about Bobsled Marketing
    Learn more about Leaders of Change
     

    • 33 min
    Chris Perry, a Leader of Change in Ecommerce - Part 1

    Chris Perry, a Leader of Change in Ecommerce - Part 1

    Today we are joined by Chris Perry, an entertaining and provocative thought leader in ecommerce industry. He is talking about his passion for ecommerce and all the changes that are happening right now.
    Make sure to tune in today!
    Connect with Kiri Masters
    Connect with Chris Perry
    Learn more about Bobsled Marketing
    Learn more about Leaders of Change
     

    • 26 min
    Why Brands Need to Keep Advertising During COVID-19 Crisis

    Why Brands Need to Keep Advertising During COVID-19 Crisis

    Welcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals.
    Tune in today to learn more about different advertising strategies and obstacles brands are facing right now.
    Connect with Kiri Masters
    Connect with Stefan Jordev
    Learn more about Bobsled Marketing
     

    • 16 min
    Walmart's Marketplace: Is Now the Right Time for Your Brand to Launch?

    Walmart's Marketplace: Is Now the Right Time for Your Brand to Launch?

    Today we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace. 
    Make sure to tune in today and find out more about Walmart and its potential! 
    Learn more about Walmart Fulfillment Services
    Connect with Kiri Masters
    Connect with Jesse Chembars

    • 29 min
    Covid Amazon Trends

    Covid Amazon Trends

    Welcome to another episode of Ecommerce Braintrust podcast! Your host, Kiri Masters wanted to take a break from regular schedule and talk with you directly about trends we’re seeing across Amazon and other marketplaces since the COVID-19 pandemic started. 
    With Amazon's system changing on a daily basis, it is crucial to stay up to date and quickly adapt to whatever tomorrow brings us.
    Tune in today to hear Kiri's recap of some of the trends that are affecting retail industry at the moment.
     

    • 16 min

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