Inside Retail EDITED
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Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.
Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology.
In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.
EDITED is the world’s leading Retail Intelligence Platform.
Hosted on Acast. See acast.com/privacy for more information.
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Primark: How to Strengthen Your Team with Data
Primark’s Group Director of Planning and Space, Jon Rolls, joins Grace Hill to discuss how to leverage data for great decision-making, how Primark consistently delivers amazing fashion at amazing prices, and how to back the right trends.
Plus, Jon shares why collaborations with Rita Ora were so successful, and how to strike the right balance between data-driven decisions and the irreplaceable gut instinct of seasoned buyers and merchandisers.
For more insights, head to our resource section on edited.com
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TikTok: Unveiling the Secrets To Winning In Social Commerce
TikTok’s Fashion E-Commerce Leader, Tom Wintle, joins Grace Hill to reveal how TikTok is revolutionizing e-commerce to compete with retail giants and why it’s a channel you should be investing in to keep pace with your customers and competitors.
Tom shares current user behaviour, how TikTok is collaborating with brands and content creators to generate both awareness and profit, and how to identify trends and capitalize on them quickly.
For more insights head to our resource section on edited.com
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How to Build a Winning TikTok Beauty Strategy with Iced Media’s Leslie Hall
Iced Media is the agency that took Paula’s Choice to new heights, and their founder, Leslie Hall, joins Grace this week to reveal the winning strategies to keep pace with advancements in social selling.
Did you know you have 0.5 seconds to grab a consumer’s attention in their social feed? Leslie reveals the best practices for creating engaging TikTok videos, developing hero product status, and embracing the future of shopping on social media.
Plus, Leslie and Grace discuss how to effectively use AI technology to find the right marketing tools for your consumers, why micro-influencers may be the answer to drive engagement and sales, and how to navigate the shift in loyalty among beauty consumers today.
Read further insights in our report, 10 Things Beauty Consumers Want Now. Head to edited.com and click on Retail Reports under Resources.
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Under Armour: How to Put the Customer First
Under Armour’s Director of Merchandising EMEA, Sara Gannon, joins Grace Hill to offer valuable insights into how to bring the best assortment to market through truly understanding your customer.
Sara and Grace discuss how to be strategic when it comes to discounting, how to celebrate your most loyal customers, and how Under Armour is approaching innovation and the opportunity in sportswear for women.
Plus, Sara reveals how to empower your team in making data-backed decisions to drive profitability and customer-delighting ranges, and the importance of protecting the brand and customer journey in brick-and-mortar stores.
For more insights head to our resource section on edited.com
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Inside Retail: New Season Trailer
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EDITED is the world’s leading Retail Intelligence Platform.
Hosted on Acast. See acast.com/privacy for more information. -
Bain & Company: Three Reasons Luxury Should Remain Resilient
On today's episode, our host, Grace Hill, is joined by Federica Levato, Senior Partner and the EMEA Leader of Fashion and Luxury at Bain & Company, and Carlo Moltrasio, Associate Partner within Bain's Luxury and Fashion Goods vertical.
We discussed Bain's industry insight 'Three Reasons Luxury Should Remain Resilient', powered by EDITED data. During our conversation, Federica & Carlo outlined three priority areas for brands to focus their attention on, including the need for high-low mastery in pricing, shrewd discounting management, and an agile assortment to navigate these uncertain times in the decade ahead.
If you’re interested in downloading the infographic and research behind this episode please head to: bain.com/insights
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