EGN Podcast #41: Dorit Posdorf, Chief Marketing Officer at DocMorris, on the digital transformation of healthcare

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠. 

In this episode, host Efe von Thenen sits down with Dorit Posdorf, the Chief Marketing Officer of DocMorris, to explore the groundbreaking changes happening in the German healthcare industry. The conversation focuses on the introduction of e-prescriptions, a development that is transforming how patients access medications. 

Dorit shares her insights into this digital innovation, explaining how DocMorris is leading the way by offering seamless, fully digital prescription services. This episode delves into the benefits and challenges of implementing e-prescriptions, including the impact on patient experience and the healthcare market as a whole. 

Listeners will also learn about DocMorris’ broader vision of becoming a key player in the healthcare ecosystem, extending beyond its roots as an online pharmacy. The discussion highlights DocMorris’ efforts to cater to diverse patient groups, including younger audiences, chronically ill patients, and caregivers, while exploring how they use cutting-edge marketing strategies to educate and engage these audiences. 

Additionally, Dorit shares insights into the role of retail media in healthcare, the company’s future plans for expanding their services, and their approach to building trust with customers in a highly sensitive industry. 

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com 

Timestamps: 

(00:00:00) Introduction 

(00:02:21) Guest introduction

(00:06:00) Transformation in the healthcare industry and DocMorris’ role

(00:07:38) The evolution of the healthcare market in Germany 

(00:09:50) The evolution of e-prescriptions in Germany 

(00:13:48) Overcoming the challenges of digital healthcare adoption

(00:15:45) The development process of the e-prescription

(00:17:05) Adoption rate of the e-prescription 

(00:18:20) Addressing diverse patient needs and the role of caregivers (00:23:48) Creating innovative solutions for chronic care patients

(00:26:00) Paper prescription in private insurance

(0027:15) The reason of joining the DocMorris 

(00:30:33) Building trust through branding and education in healthcare

(00:36:11) The role of communities in healthcare 

(00:37:25) Exploring the role of retail media in healthcare marketing (00:40:35) DocMorris’ 25th anniversary celebrations and future plans (00:43:30) Closing thoughts

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