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A monthly roundup of enterprise news, thoughts and updates from Emergence Capital. For more content, visit: playbook.emcap.com

Emergence Capital partner Joe Floyd talks to Jett McCandless about his journey as an entrepreneur and how he founded project44, bringing digitization to the trucking and logistics industry.

Emergence Capital partner Santi Subotovsky sits down with Zoom’s Eric Yuan to talk about his company’s early beginnings and the importance of company culture and happiness.

Chitra sits down with Emergence’s Jake Saper to discuss her move from BCG to Salesforce and now COO of Comfy. She shares her thoughts on how to bring cohesiveness across job functions in an organization and pricing strategies.

Brian Patterson, Partner at Silicon Valley law firm Gunderson Dettmer, chats with Emergence’s Joe Floyd about how to best structure seed financing. In this conversation, Brian and Joe cover a number of topics including:

- What are the best ways to structure early stage seed financing?
What’s the difference between a convertible note and a SAFE, and when should a startup choose one or the other?
- For those companies that raise on convertible notes, how do you approach board structure and governance?
- What happens when people have outstanding notes and the fundraising environment turns? What are some lessons that entrepreneurs should know in those situations?

A monthly roundup of enterprise news, thoughts and updates from Emergence Capital. For more content, visit: playbook.emcap.com