EU Unpacked: A podcast from FleishmanHillard hosted by Jim Brunsden FleishmanHillard

Jim is joined by very special guest Lutz Güllner, Head of Strategic Communications at the EU’s European External Action Service, to discuss disinformation challenges in a big election year, and how breakthroughs in Artificial Intelligence alter this threat. 

Along with Jim’s AI-expert colleague Pete Wilson, Lutz kindly sets out his perspectives from the frontline of the EU’s efforts to tackle coordinated disinformation campaigns.  

It is a challenge that requires action across a wide perimeter of the EU’s policymaking remit, stretching from sanctions policy, to societal education, to the responsibilities of tech platforms; as well as to the EEAS’s own EUvsDisinfo website, which we guarantee is utterly unlike any other EU online material you have ever read.  

All this is very much in focus amid recent high-profile deepfakes and the EU’s own imminent encounter with the voters: the 6-9 June European Elections, the largest multi-national democratic exercise in the world.  

In this new era, to protect our democracy, the integrity of elections needs to be able to withstand almost perfect imitation of reality. 



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FH Brussels energy supremo Max Miccinilli is back from COP28 and ready to give his verdict on the results of 2023’s major piece of climate summitry.

Change is in the air on our office pod: guest host Jane and Jim take a ride on the five-yearly rollercoaster of European Parliament elections and institutional renewal that lies ahead in 2024. 

Having conquered misleading green claims, Jim and returning guest star Aoife lift up the bonnet on what EU consumers are buying and ask: how far can EU ecodesign rules determine the inner workings of stuff sold on the single market?

Is your shower gel “nature’s friend?”  Jim and Aoife explore EU efforts to stamp out misleading claims on the products we buy

Jim and special guest star Gavan explore why EU policymakers are craving cobalt, gobbling up gallium and lusting after lithium.