Exit Five: B2B Marketing with Dave Gerhardt Exit Five

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as
How to use AI to ideate and refine your creation processUse cases for AI beyond copywritingWhy you need dedicated in-house AI championsWhat Jasper is doing to improve customer engagement with AITimestamps

(00:00) - - AI Guidelines and Ethical Adoption

(05:19) - - Confronting Resistance to AI in Content Creation

(07:37) - - Time and productivity savings

(11:08) - - Content Production 101: Outlining and Customization

(16:13) - - Unlocking Decision-Making Potential with AI

(18:30) - - Measuring Productivity and Savings

(24:05) - - Transitioning Careers: From Content Marketing to AI Program Direction

(27:16) - - Challenges of Implementing AI in Organizations

(30:10) - - Standardizing and structuring delivery plans

(33:43) - - Broadening the Role of AI in Marketing Operations

(35:54) - - Enhancing Marketing Efficiency Through AI

(38:23) - - Exploring AI's Role in Negotiation

(41:51) - - Closing Remarks and Invitation for Future Collaboration

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.
We talk about:
- Being a great partner to sales and why it is marketing’s job to make sales easier- Mastering the art of becoming the dispassionate analyst, presenting the facts- Being a partner to the CEO- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.
Timestamps
(00:00) - Introduction

(05:00) - Dave Kellogg's Journey

(10:00) - Insights on Blogging and Career

(15:00) - What Makes a Great CMO

(20:00) - Aligning Sales and Marketing

(25:00) - Leveraging Data and Market Research

(30:00) - The Role of Brand and Category Creation

(35:00) - The Future of AI in Marketing

(40:00) - Understanding SaaS Metrics

(45:00) - Closing Remarks

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss
How to use LinkedIn to build communityThe difference between building community vs. building ‘a’ communityUsing internal team members LinkedIn profiles to lift the companies brandCommunity building and how to measure the impact on the bottom line

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
How 'edgy' B2B brands can get with their social media pages (and if they should)Advice for first-time marketing leadersDave's advice for product launchesWhy marketing fundamentals are key to your marketing strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - How Edgy Can B2B Social Media Be?

(06:35) - - Advice for First-Time Marketing Leaders

(08:29) - - Focusing on Company Goals One Quarter at a Time

(09:34) - - Impactful Goals and Building Momentum

(12:36) - - Driving Results Through Strategic Positioning and Creative Initiatives

(16:44) - - Positioning Your Product and Company

(19:51) - - Leveraging Strategic Narratives for Success

(20:50) - - Product Launches

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. 
They discuss things like
Selling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps
(00:00) - - The Pitfalls of Traditional Agencies

(06:31) - - Building Successful Careers

(10:09) - - The Importance of Understanding Emotion in Digital Conversion Optimization

(14:45) - - The Science Behind Emotions

(18:51) - - Messaging tips

(22:06) - - Uncovering Emotions through Customer Interviews and Surveys

(24:50) - - Research and Specific Questions in Optimization

(28:24) - - The Importance of User Awareness in Conversion

(33:16) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness

(37:15) - - Convincing Customers in 3 Seconds

(39:02) - - Navigation and Client Segmentation

(43:36) - - Efficiency and Inspiration with ChatGPT

(44:55) - - The Core of Conversion Journeys

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Whether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Intro

(01:32) - - Company or Personal LinkedIn page

(05:12) - - How to Maximize Your Personal Brand on LinkedIn

(08:10) - - CEO Interviews for LinkedIn Posts

(14:39) - - Writing Frequency Recommendations

(17:17) - - Marketing Generalism vs. Specialism

(20:58) - - Balancing Recognition and Compensation in the Workplace

(25:32) - - Empowering Employees: Advocating for Fair Compensation.

(30:34) - - Dealing with Workplace Frustrations and The Bigger Picture