Exit Five: B2B Marketing with Dave Gerhardt Exit Five

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.
In this episode, they discuss
What it means to be a media companyBuilding an audience from scratchWhy building community is important in B2B marketingTimestamps
(00:00) - - Introduction and context from Anthony Kennada.

(06:20) - - Definition and evolution of becoming a media company.

(11:20) - - The importance of building an audience and brand-oriented marketing.

(16:20) - - Discussion on content production and budget constraints.

(21:20) - - Community building and its significance in B2B marketing.

(29:01) - - The relationship between audience and community in marketing strategies.

(34:01) - - Efficient growth strategies and the role of organic growth.

(39:01) - - Building an audience from scratch and effective distribution strategies.

(44:01) - - Overcoming challenges in the current economic climate.

(49:01) - - Reflection on past marketing mistakes and learning from them.

(54:01) - - Discussion on category creation and its impact.

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
Why marketing attribution is hardThe essential elements of predicting marketing resultsWhich leading indicators to follow and how to tie them to revenueCorrelation between reach metrics (like community members and subscriptions) and output metricsHow to use and measure LinkedIn in B2B Timestamps
(00:00) - - Intro to Pranav and Paramark

(04:48) - - Identifying Market Needs through Research

(09:54) - - Broken Measurement in Marketing

(14:50) - - Importance of Email Audience Engagement

(18:28) - - Audience Tracking

(19:12) - - Technology's role in analyzing marketing metrics

(27:27) - - Experimentation and Failure

(28:51) - - Marrying Ideas and Measurement in Marketing

(33:38) - - Connections for Startup Growth

(36:40) - - Executing Ideas in Marketing Leadership

(43:30) - - Focusing on Profitability and Product

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Selling out our in-person event ticketsStrategies for getting more online reviewsHow to think through structuring your marketing teamLive chat on websitesPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - Intro and in-person event craziness

(06:22) - Review Management Strategies

(09:49) - Integrating Reviews into Marketing

(12:09) - Team Composition and Hiring Strategies

(19:53) - Leadership and Feedback Dynamics

(23:17) - Balancing Depth and Oversight

(24:47) - Chatbots and AI in Customer Interaction

(29:00) - Evaluating Marketing Tools and Strategies

(31:45) - Future Opportunities and Reflections

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. 
They discuss
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro

(05:20) - - Understanding the Importance of Revenue Goals

(08:44) - - Evolving Motivations and Changing Perspectives

(12:50) - - From Solopreneur to Founder: The Journey of Exit Five

(16:46) - - The Challenge of Transitioning from Solopreneurship

(18:45) - - Insights into Jason's Content Creation Process

(21:29) - - Efficiency in writing: a five-minute rule

(26:37) - - LinkedIn: A Haven for Text-Based Writers

(28:03) - - LinkedIn's Good Community and Marketing Potential

(33:29) - - Importance of Building Relationships in Business

(38:14) - - Marketing Essentials: Brand, Field, Demand, Growth

(40:51) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision

(43:56) - - Finding Alignment: The Role of Marketing in Company Leadership

(48:08) - - CROs and Marketing

(50:57) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership

(54:17) - - Event Planning

(56:12) - - SaaStr: Connecting Founders and Revenue Professionals

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.
You can read more about this role and apply here on our job board.
Maybe our next great teammate is already listening to the Exit Five podcast...

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Reactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more