49 episodes

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, inbound lead generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to help B2B marketers, founders, CMO, and head of growth teams implement full-funnel B2B marketing and increase their sales pipeline, scale revenue, and customer growth.

Learn more about full-funnel b2b marketing here: https://fullfunnel.io

Full-Funnel B2B Marketing Show Andrei Zinkevich

    • Marketing
    • 5.0 • 2 Ratings

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, inbound lead generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to help B2B marketers, founders, CMO, and head of growth teams implement full-funnel B2B marketing and increase their sales pipeline, scale revenue, and customer growth.

Learn more about full-funnel b2b marketing here: https://fullfunnel.io

    Episode 49: #CEO Becoming a big fish in a small pond and selling to giant enterprises with Frans Vanhaelewijck from Q.16

    Episode 49: #CEO Becoming a big fish in a small pond and selling to giant enterprises with Frans Vanhaelewijck from Q.16

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    How can one decision 4X your average deal size — and set you apart from your competitors?
    It’s definitely not about trying to be everything to everyone.

    It’s about narrowing down to in a well-defined subsegment of the broader market.

    It’s about becoming the “big fish in a small pond”.

    Tune in to listen to the ins and outs of this strategy from Frans Vanhaelewijck, who’s been a product-oriented CEO of tech companies since 2001 and now runs Q1.6, a remote patient monitoring solution for the pharmaceutical and medical device industry.

    You’ll learn:

    - How to recognise the symptoms of a “nice to have” segments, and pick the most promising one to focus on
    - How to deal with the resistance that the team may have against the change in direction
    - What is the key win against competitors and close clients 10.000 times your size

    If you have any questions, get in touch with Frans on LinkedIn:
    https://www.linkedin.com/in/fransvanhaelewijck/

    • 29 min
    Episode 48: Hand-on cold outreach: campaigns that had 30+% positive reply rate with Vukasin Vukosavljevic

    Episode 48: Hand-on cold outreach: campaigns that had 30+% positive reply rate with Vukasin Vukosavljevic

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    HANDS-ON COLD OUTREACH: BEHIND THE SCENES OF CAMPAIGNS THAT HAD 30+% REPLY RATE

    From account list building to outreach personalization – we’ll take you from zero to hero in this practical live webinar.

    We're covering:

    - Results from the State of B2B Marketing research
    - Pre-requisites of successful outreach and 3 layers of personalization
    - How to use intent data to define prospects for your list
    - How to personalize your outreach and get replies
    - Cold outreach campaigns that had 30+% reply rate: detailed overview

    Vukasin Vukosavljevic on Linkedin: https://www.linkedin.com/in/vukasinvukosavljevic/

    • 1 hr 14 min
    Episode 47: 8 Best Linkedin best practices: from demand geniration to social selling with Stefan Smulders

    Episode 47: 8 Best Linkedin best practices: from demand geniration to social selling with Stefan Smulders

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    8 BEST LINKEDIN BEST PRACTICES: FROM DEMAND GENERATION TO SOCIAL SELLING

    In the webinar, we covered LinkedIn demand generation, growing your network, automated social selling on LinkedIn, and other best practices you need to keep in mind when generating leads.

    We’ll be using personalization, dynamic GIFs and images, unique LinkedIn search and targeting tactics, omnichannel outreach, and more.

    And be sure to keep an eye out for LinkedIn best practice #7 - as it’s one of our most effective lead generation tactics we’ve used. It’s completely unique and almost no one is using it.

    Here’s what we’ll cover:

    - Growing Your LinkedIn Network With Your Target Audience
    - Building a Relationship and Engaging With Your Active Audience
    - Capturing Demand and Profiling Your Prospects to Come Up With a Personalized Offer
    - Converting Conversations Into A Discovery Call Without Sounding Like a Robotic Sales Rep
    - 3 Best Converting LinkedIn Search Tactics That Work Regardless Of Your Niche
    - LinkedIn Outreach Messaging and Examples That Work
    - Hyper-Personalized Image Strategy and Sequence Flow That Gets Replies
    - Easily Replicable OmniChannel Sales Funnel That Uses Multiple Touchpoints

    Ready?

    Without further ado, we present you the LinkedIn marketing Podcast.

    Stefan Smulders on facebook: https://www.facebook.com/stefan.smulders.83

    • 1 hr 39 min
    Episode 46. Leveraging Facebook ads in B2B marketing and ABM campaigns with Dennis Yu

    Episode 46. Leveraging Facebook ads in B2B marketing and ABM campaigns with Dennis Yu

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    Today we are going to chat about leveraging Facebook ads in B2B marketing and account-based marketing campaigns with Dennis Yu, CEO at Blitzmetrics.

    By default, Facebook is considered as a great channel for B2C advertisement or low-ticket B2B products. I want to dive deeply here and discover how can B2B marketers that work for companies with long and complex sales cycles leverage Facebook ads.

    We're discussing:

    - How to use FB ads for B2B brands with complex sales cycles?
    - How to run awareness ads, how to mix them with BOFU content
    - How to use FB ads as warm-up activity for ABM campaigns

    RESOURCES AND LINKS

    Live workshop on YouTube:

    Join 4000 B2B marketers getting weekly, fluff-free B2B marketing insights: https://fullfunnel.io/marketing-newsletter/

    If you an iOS user, please, gives us 5-stars on iTunes: https://podcasts.apple.com/pl/podcast/full-funnel-b2b-marketing-show/id1414178538

    Dennis Yu on LinkedIn: https://www.linkedin.com/in/dennisyu/
    Blitzmetrics: https://www.blitzmetrics.com/

    • 1 hr
    Episode 45. How AI is going to replace mediocre marketers and the GTM strategy to $1b in revenue with Sid Bharath

    Episode 45. How AI is going to replace mediocre marketers and the GTM strategy to $1b in revenue with Sid Bharath

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    Hello and welcome to the new episode of the Full-funnel B2B marketing podcast brought to you buy Fullfunnel.io and Full-Funnel Academy. This is your host Andrei Zinkevich, and today we are going with Sid Bharath, Co-Founder of Broca - AI content generation software and ex VP of Growth at Thinkific.

    Today we are going to chat about how AI is going to replace content marketers. Tune in to learn:

    - What marketers will be soon replaced by AI and why
    - The key skillset of the future B2B marketer
    - How Broca is going to hit $1B in revenue
    - How to protect your product from churn

    Resources:

    Upcoming live events: https://lu.ma/fullfunnel

    Sign up to Full-funnel B2B Marketing newsletter
    Broca: https://www.usebroca.com/

    Sid Bharath on LinkedIn: https://www.linkedin.com/in/sidbharath/

    • 27 min
    Episode 44: Insights from an enterprise ABM program (that generated a multimillion Pipeline) with Fes Askari

    Episode 44: Insights from an enterprise ABM program (that generated a multimillion Pipeline) with Fes Askari

    Never miss a new episode: https://sendfox.com/lp/mnyll3

    What can we learn from an enterprise ABM program that generated a multimillion pipeline?
    We really need to stop thinking about ABM as IP-based ads or enterprise leadgen.
    That is, if you’re looking to scale revenue.

    There are so many other plays and strategic elements with a higher ROI.

    This is the topic I had a pleasure of chatting with Fes Askari, the Director of Sales & Strategic Accounts at strategic ABM, an Account-based Marketing (ABM) Agency from London, with B2B tech client clients like CommScope and Cloudflare.

    Tune in to learn:

    - What’s the essence of ABM

    - What are the best ABM plays (including one that helped Acxiom Created a £1.5m Pipeline in 120 Days and grew beyond)

    - Which are the three levels of account research to use to personalize your campaigns and engage more account?

    Connect to Fes on LinkedIn https://www.linkedin.com/in/fesaskari/ https://www.linkedin.com/company/strategicabm/

    Check out the case study he spoke of during the interview: https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline

    • 26 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Dj_Liana ,

I was waiting for this podcast

I was reading Andrei’s blog and was following him for several months. So, when he announced the launch of The System B2B marketing show, I immediately subscribed.

The first episode is mind-blown. Never thought you can use podcasts as ABM tool.

Looking forward for other episodes with Matt Heinz and Sujan Patel.

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