How to Win at Search in 2020 The HeyCreator Show

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.

In this episode, Darrell and Tim talked about:


Why it’s a mistake to ignore the basics of SEO
The importance of establishing yourself as an authority
How to set yourself apart from your competition through positioning
Tools that any good SEO needs to utilize
3 fundamental things you can do to make Google love your website
Commonly undervalued strategies for building your backlink profile
Keys to proper site and content structure for optimal SEO
Location-based search and Google My Business for beginners
And a teaser for a free SEO workshop by Copyblogger

The Show Notes

Copyblogger.com
Darrell on Twitter
Tim on Twitter
Free SEO Workshop
Backlinks Article

Tools Mentioned:

Google Analytics
Google Search Console
Google My Business
SEM Rush (7-day Pro Trial)
Ahrefs
Yoast