Real Estate Training & Coaching School Tim & Julie Harris - Real Estate Coaches

Cracking the Luxury Code: Five Steps to Success for Real Estate Agents
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com

1 Network with High-Net-Worth Individuals:

Attend upscale events, join exclusive clubs, and engage with luxury lifestyle communities. Be where luxury clients are. Upgrade your center of influence systematically.

Forge connections with high-net-worth clients through personalized interactions. Charity events, neighborhood celebrations, and school events are all easy opportunities to use your F-O-R-D script to expand your relationships.


HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

2 Specialize and Showcase Expertise:

Develop expertise in specific luxury property types or prestigious neighborhoods. Tour luxury new construction, preview resale homes, and become highly educated on what you're trying to break into!

Showcase knowledge through high-quality marketing materials like professional photography and virtual tours. You can't expect to sell luxury homes using your MLS printout as a home brochure.


REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
3 Partner with Luxury Service Providers:

Collaborate with luxury service providers such as interior designers, stagers, wealth managers, and concierge services.

Offer comprehensive services to luxury clients by leveraging partnerships. Regularly prospect your professional centers of influence with calls, coffees, and lunches. Refer them business and ask for business in return!

Access exclusive opportunities in the luxury home market through strategic alliances. Yacht clubs, art galleries, whatever is appropriate in your town regarding a luxury lifestyle.


Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/
4 Leverage Digital Marketing and Social Media:

Utilize digital marketing strategies to reach affluent buyers and sellers. Video beautiful listings (with permission) and discuss why those homes are so special. Highlight a luxury builder or a new development or building. What are the high-end amenities?

Create visually stunning content that showcases luxury properties and lifestyle amenities. Upgrade your media resources.

Engage with luxury audiences on platforms like Instagram, LinkedIn, and Facebook.


5 Prospect High-End Expired Listings! This is the fastest and most efficient way to take your first expensive listing. There are lots of advantages to this approach. The seller's 'go-to' agent has just failed to sell the home, you know what the wrong price is (it's been market tested), you know what the feedback has been, the seller is more motivated and coachable, etc.
For more help on breaking into the luxury market in your area, be sure to join Premier or Elite Coaching today!

The following secrets come straight from our coaching clients who are successfully taking and selling expired listings. Today, we’ll discuss secrets, examine what real expired sellers have to say about their previous agent, and finally, provide strategies for you to follow so you can find success with expired listings as well!
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
1.  Coaching clients report that there are far more expired listing opportunities than they thought.  Key changes they made to find more expired homes?  Expand your geographic search, go further back in time, and add withdrawn and temporarily off-the-market homes.  Call your MLS if you’re unclear on how to perform these searches, or get help from your broker.
HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
2.  Coaching clients state that the owners of expired listings are way nicer to talk to and much more open to discussion than they thought.  They are craving a new approach and a better strategy.
3.  Coaching clients who are taking these listings often sell them within 10 days or fewer of taking them. This creates a fantastic marketing opportunity to prospect even more expired owners. Client testimonials can be utilized for videos, postcards, door hangars, etc.  
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
Top Complaints Expired Sellers have about their previous agents (Real-world commentary, as reported by coaching clients): 
1.  The previous agent took the listing, put it in the MLS, and did nothing else. They expected the home to sell itself, which suggests a sense of overpromising and underdelivering.
2.  The previous agent didn't do any open houses.  The previous agent either said they didn’t work, they didn’t believe in them, or they were unnecessary.  This really makes sellers mad. Open houses are one of the only tangible things sellers see agents do.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/
3.  The previous agent's pictures were horrible. They were seen in the mirror, showed open toilet lids, too dark, not staged, and not professionally shot. The sellers were disappointed in the lack of effort.
4.  A Seller was away from the home and returned to roaches in the foyer.  No one was checking on their vacant home.  In this case, the home didn’t expire; the seller just fired the agent. It was showing as ‘withdrawn’.
5.  Sellers often complain of zero or poor communication from their previous listing agent. Our coaching clients have a communications guarantee as part of the Pre-Listing Package. Problem solved!
6.  Some sellers state that the only time they heard from their agent was to ask for a price reduction.  While price reductions are often needed, you’re less likely to get one if you’re not showing value before you ask for the reduction!

What do all successful Realtors have in common?  They don't just HAVE a schedule, they actually follow it, but it's not what you think.  It's not a matter of scheduling every minute with a task or grinding out relentless cold calls.
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
The daily success schedule of top-producing agents is all about having daily minimum standards related directly to profit and being relentless about them.  Today we'll show you what they do, so you can follow the same plan and find success faster!
1.     Use and update your Visual Accountability White Boards every day.  You should be tracking all of the following, based on your goals:  (Use the Real Estate Treasure Map).
-Leads.    -Active Listings.   -Buyers.     -Pending closings.    -Closed transactions.
HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
2.     Review your finances every day.  Use Mint.com as your 'dashboard' of Key Performance Indicators or KPI's.  Your savings, checking, credit cards, investment accounts, investment properties, and everything else financial is visible using Mint.com. This includes your credit scores as well as your upcoming bills and actual budget.

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
3.     Make contact (a conversation with a decision-making adult about real estate) with at least the same number of people as transactions you must do this year.  If you must close 20 transactions to meet or exceed your goals this year, you must make 20 actual contacts daily to meet that goal.  Adjust as your skills increase.  Focus on people who are most likely to sell.  Example:  Existing listing leads you just need to close on, expireds, for sale by owners, probate, relocation, past clients and referrals.  Just listed and Just Sold calls don't count unless they are directly around your own listing(s).

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/
4.     Furiously fast lead follow-up on 100% of your leads, 100% of the time, no exceptions or excuses.  If you're a Premier Coaching member, review 18 Relentless Lead Follow-Up Rules.
5.     Show gratitude overtly to those you care about.  Start your day out right saying I love you and giving hugs and kisses.  Then write and send at least 3 thank you or congratulations cards to past clients or people in your sphere of influence.  Use social media for ideas about who got a promotion or had a kid get married or graduate.  
6.     Set a new, prequalified appointment before noon every work day, ideally with sellers.  When you're doing #4 (Furiously Fast Lead Follow-Up), this will be much easier to achieve.  If you don't have enough leads to set appointments regularly, go back to #3 on this plan.
7.     Doorknock or call at least one Unrepresented Seller (FSBO) each day.  You sell real estate for a living.  They have a home to sell.  Their phone number is on their sign!

Your Monthly, Quarterly, or Seasonal Center of Influence and Past Client Suggested Event Schedule…
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
Note: There are several categories of events: events you create, promote, and manage yourself, events that you can sponsor, which are created by others, and smaller get-togethers with select groups from your list.
1 January:  Happy New Year Party –or- a How To Winterize Your Home video message.  If you’re having a blizzard where you live, make a video about preparedness, emergency systems, where to get the best snowblower, etc.
HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
2 February:  Use Red Hot candies for a pop-by gift, ‘It might be cold outside, but the market is red hot!’  Or ‘I love referral business!’  Using heart candy or heart candles. You can use these for doorknocking, lead follow-up, open house giveaways, and at the closing table.  Bring them to new build reps and ask for their resale referrals.
3 Spring:  Tax time, free CMAs, and closing statements to last year’s clients. You can do one video email offering an updated market analysis and follow up with phone contact.
4 Spring: ‘Buy or Sell With me / Adopt A Pet For Free’ promotion.  Work with your ASPCA or local shelter for a specific format. They often promote this to you with press releases or events like PetSmart adoption days.  Promote your event via video sent to your database, individual phone calls to invite your people, and of course, post on social media.  Note: Press releases are easy to get published. This is the type of event that gets a lot of media attention.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
5 May:  Memorial Day Parades, especially if you’re in a military or historic town.  Participate in existing parades, and give out candy water bottles or American flags.  Create a Facebook live session or a video about VA loans and how they work.  Doorknock your neighborhood and doorknock prior to your open houses with red, white, and blue candy and flags.
6 June: Paper ‘n Pancakes Paper Shredding Party! Rent a shredding truck and a pancake food truck and host a shredding party at your office or at an events center or clubhouse. This has a surprising turnout and doesn’t cost much!
7 Summer Tornado / Hurricane / Fire season.  After a disaster, host a donation drive. You can do this doorknocking, or ask people to drop donations at your office or home office.  Get good press for this through your local papers and TV stations.
8 Summer / Fall:  Work with the American Red Cross for a blood drive. They’ll bring the BloodMobile to your location and even prospect for you so you have maximum turnout.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/

You know you need to communicate regularly and systematically with your Past Clients and your Sphere of Influence, but how do you go about it? Today, we'll help you sketch out your plan so you can polish it further once you're a Premier Coaching client.
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
1. CALL your database regularly. Your ideal daily schedule (created by you when you follow the Real Estate Treasure Map) calls for adding a daily number of contacts to your database. Five per day is easily accomplished, so start there and do more if possible!
2. Make it a Daily Standard.  Take the total number of people in your database and divide by 20.  This tells you how many you should call per day in order to make contact with everyone every month.  20 is the number of business days in each 30-day period.  If that number is too big, then divide by 40 or 60 so you can contact everyone every 60 or 90 days.  You can contact using the auto dialer or simply call your database until you make the required contacts daily on your own.
HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
3. Use KV Core plus ‘Making it Rain’ if you have it, Follow Up Boss, or Contactually to email your database regularly. None of these are expensive, and when you’re with EXP, you get KVCore for free. We said electronic communication is unreliable and should never be your only means of communication, so remember this is in addition to calling, not instead of calling!
4. Send specific videos to your database emails.  This can range from market report videos to just listed, just sold, or ‘wanted’… your home for my motivated buyers.  The list is endless. We have done many podcasts for you on this topic.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
5. Use Facebook, Pinterest, Instagram, and other social media as a supplement, not as a spoke.  Friend your past clients; be supportive but not stalker-y.  Remember, this is a support item, not a stand-alone spoke.
6. Decide which client appreciation events you will commit to and perfect.  Decide if these will be monthly, quarterly, or yearly.  More on that coming up!  This will be on tomorrow’s podcast and is included in Premier Coaching.
7. Learn and use the F-O-R-D memory jogger for your conversations… Family / Occupation / Recreation / Dreams.  These topics frame your conversations and make it much easier for you to ask for business in a natural, conversational manner.  It keeps your ego at bay and makes the discussion all about them.  Real estate will come up on its own, and you’ll always remember to ask: ‘Who do you know who could use my help buying or selling real estate?’
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/

Real Estate Agents: This is Why Your  Listing Hasn't Sold!  Today, we'll discuss the six specific reasons (yes, PRICE is one of them) that are probably causing your listing to sit on the market.
Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
FACT: Homes are either selling immediately or sitting on the market for 30, 60, or even 90 days. Don't let your listing expire, and don't get fired.  Be the listing agent when it SELLS.
Before we examine all of the factors, let's keep it real. Of course, price is the one thing that overcomes ALL of the underlying reasons a listing isn't selling. However, the fastest way to get yourself fired from the listing is to always make it all about price.
HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
No seller ever wants to hear the phrase, 'Time to lower your price'! Let's take a look at the big picture first. (For Premier coaching clients, the Listing Evaluation is included in your coaching program.)  
To get your Listing Evaluation Tool, sign up for Premier Coaching today by visiting PremierCoaching.com. It's free and takes only a few minutes—you can do that while you listen!
6 Factors that Make a Home Sell... Rate each of these on a scale of 1-10, and you'll know where you need to do the work to get it sold. A perfect score is 60, but if your listing isn't selling, it's not likely to score that high.  
1.     Condition.  When there is little competition and more buyers than sellers to go around, conditions matter less.  As more listing inventory arrives on the market, especially if any of it is new construction, the pressure increases to present your listing in its best light.  Even if you're the only home for sale in the MLS code, you owe it to your sellers to help them stage it to get the best results.  They'll sell faster and for more money.  Rate your listing's condition on a scale of 1-10.
What makes your condition rating low?  Any or all of the following, and we won't even be super gross here...We are SURE you'll have more to add based on your showing experience and listing experience!
-Questionable smells, or possibly worse: unidentifiable smells.  
-Identifiable but gross: cat pee, dog poo, curry, cigarette, or cigar smoke.
*Invest in an air ionizer from Amazon or remove the carpet/furniture, etc, that's causing the odor. Stop waiting for a buyer who loves the smell of cat pee or doesn't notice the smoke odor.
-Bugs.     -Mold or mildew in the bathrooms, kitchen, or basement.
-Rodents/rodent droppings.    -Dirty floors.    -Clutter-covered countertops.    
-Crusty-looking appliances.
-Dirty window screens.    -Terrible or boring curb appeal.     -Dead grass.    -Weeds
-Green pool.    (And the list goes on.  Refer to the Proven Home Selling System if you're a Premier Coaching client for the 'How to prepare my home' guide).
Note: price will overcome the condition every time.
Get involved in Premier Coaching at PremierCoaching.com for the full Listing Evaluation and more coaching about using it!