31 min
S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano Limited Supply
-
- Marketing
Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.
In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?
Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?
Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.
Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
00:01:07 - Nood’s Journey to $60 Million
00:02:29 - TikTok Spending Strategy for Success
00:04:26 - Using Different Attribution Models in Marketing
00:09:11 - Diversifying Channels: TikTok vs. Meta
00:12:25 - Understanding Media Consumption for Effective Advertising
00:14:46 - Avoid Wasting Money on Clicks
00:18:45 - Building a Resilient Brand with Press
00:20:27 - Optimizing In-Store Sales with Budget
00:25:21 - Optimizing Tech Stack for Brand Success
00:28:19 - Landing Page Testing Platform Recommendations
00:29:40 - Audience Q&A Session
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Bryan:
LinkedIn: https://www.linkedin.com/in/bryancano/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.
In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?
Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?
Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.
Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
00:01:07 - Nood’s Journey to $60 Million
00:02:29 - TikTok Spending Strategy for Success
00:04:26 - Using Different Attribution Models in Marketing
00:09:11 - Diversifying Channels: TikTok vs. Meta
00:12:25 - Understanding Media Consumption for Effective Advertising
00:14:46 - Avoid Wasting Money on Clicks
00:18:45 - Building a Resilient Brand with Press
00:20:27 - Optimizing In-Store Sales with Budget
00:25:21 - Optimizing Tech Stack for Brand Success
00:28:19 - Landing Page Testing Platform Recommendations
00:29:40 - Audience Q&A Session
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Bryan:
LinkedIn: https://www.linkedin.com/in/bryancano/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
31 min