31 episodes
Taproom Success TaproomSuccess.com
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- Business
Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and strategies to achieve taproom success in the areas of marketing, food service, finances, e-commerce, software systems, business strategy and more.
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Why Taproom Businesses Need a Bookkeeper
In business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.
Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.
Key Points
How to select a good bookkeeper
The most important things a bookkeeper will do for your business
One next step you must take to ensure you have good, quality numbers to make data-driven decisions -
Taproom Data: How a Crowded Taproom Influences Customer Spending
In today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.
Spoiler alert: On average, customers spend 38% more in a packed taproom.
As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.
Key Points
How to use events to drive taproom traffic
Strategies for crafting successful encounters with guests during busy times
Tips to use this data to drive taproom sales -
Managing Food Margins in your Taproom
In today's podcast learn about managing food margins in your taproom.
Key topics
The basic equation: Food sales - Food costs = Food margins
How to us the narrow menu to drive sales and margins
How to set up your taproom financials to track food sales, COGS and margins -
Taproom Success Stories with Studly Brewing
Today on the podcast we hear from Taproom Success member Blake Edmunds from Studly Brewing Company in Virginia.
Blake shares his journey starting his brewery, creating the theme, and lessons learned along the way. -
Taproom Spending Habits by Generation
Today on the podcast we share data from over 2,000 unique taproom visits.
The data shines a light on spending habits by generation: Gen Z, Gen X, Millennials, and Baby Boomers.
Taproom owners and managers can use this information to appeal to the unique needs of each generation.
Key questions asked (and answered!):
Which age range spends the most?
Who tips the highest
Which group is the most profitable?
How do I use this information to drive more traffic into my taproom? -
Taproom Success Stories with Epidemic Ales
Brittany Christensen is taproom manager for Epidemic Ales in Concord, CA and a member of Taproom Success.
Brittany joins us on the podcast today to talk about how she got her start in the brewery business, recent successes, and current challenges.