The Alpaca in the room Janina Bak and Mick Griffin

Who would you be if you were not a marketer?

In Episode 5 this is the question Mick and Janina discuss. While their answers are both funny and unexpected (super unexpected), it also opens the door as to why they discuss it and why it's such a common question therapists ask.

Working in marketing has changed. What was the fun, creative job of the past, has now developed into a more demanding role, full of expectations with a summit that cannot be reached. Conversions can always be improved.

All this plus a bunch of randomness in Episode 5! Come join in the fun and let us know what your perfect job would be if you could be anything you want.

In this episode Janina and Mick talk about building a personal brand (that’s not strange) and about going to the gym (that’s soooo strange). As the gym stuff can’t really be explained and is a mystery to both of us, let’s address some alpacas in the room in terms of branding: does everyone need a personal brand nowadays? Is it possible to build it offline or do you need an online presence for that? How to decide whether you have something interesting to say and post about (spoiler alert: everyone has!!!)? And most importantly - what's the biggest mistake that you should avoid when building your brand?



We also give a shout out to Paweł Tkaczyk (or as AI calls him: Paweł Kaczek), as a man that knows everything about branding. And we reveal what was the craziest gift ever that Janina got from a brand as an influencer. Just to say it was a gift that would be highly appreciated by… alpacas and horses.

In episode #3 Mick and Janina are talking about events!



How to choose which you want to go to, and just how to plan, if you are an attendee, sponsor, or keynote speaker. 

Can events have an ROI? Should events deliver leads or learning, or is attending events now an employee benefit with zero expectations?

How much does the agenda matter? Should you prioritise the speaker or the presentation topics? How to get started as a public speaker? 

So many questions I know! All these questions and more are covered in this episode! 

Added bonus content includes 

🚀 What do Mick and Janina take with them when they attends events!

🚀 Just how much should you drink at the after parties?

🚀 Let's replace panels with battles.

If you like what you hear, please let Mick and Janina know in the comments, and hit subscribe!

In today's episode Mick and Janina talk about her recent trip to New York and why she didn't like it.

Then they move right on to why is marketing broken and how to fix it. Can we make marketing fun again? Why is it OK that sometimes your campaign fails? How to boost innovation in your marketing team?

This episode will bring you some answers and hopefully help relight the joy and excitement in your marketing activities. We also continue with the investigation of the anti-dog sentiment of a certain Polish celebrity.

This is the historic first episode of the Alpaca in the room podcast, where we talk about what everybody thinks and nobody says about business, and other topics sometimes.

As it’s the Performance Review Season, this is the episode in which we offer feedback to… our favorite professional social media platform. What’s wrong with Linkedin and how to fix it? Do people on Linkedin lack a sense of humour? How many Linkedin messages do you need to sell somebody a Thermomix? Those are only some alpacas in the room that we will address!

Join us on this journey and please subscribe to receive notifications for our next epsiodes.