The Google Ads Podcast Solutions 8

Learn how to gather and organize data from all your shopping ads for easy campaign optimization.
Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.

Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc.com for more information.


This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   
 / @starterppc  


Related videos on the StarterPPC YouTube channel:
Unlocking Success: The Essentials of Competitive Analysis:   
 • Unlocking Success: The Essentials of ...  
93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads!   
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13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   
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Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget:   
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0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data
3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
5:11 Downloading the file


Need help with Google Ads? Get your FREE action plan here: a...

OVEN Google Ads strategies every single day. Subscribe here:   
 / @solutionseight  
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👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.
Related videos:
👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A:   
 • 👣 Scaling Performance Max Campaigns W...  
🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:   
 • 🔥 Google Ads Strategy: Hypersegmentat...  
💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:   
 • 💰 Achieving 31% Google Ads Return On ...  

0:00 Google Ads Success Strategy: From $30k/Month to Six Figures
4:48 Trying different strategies
11:44 Hypersegmentation
16:31 Check shopify product data
20:10 Social media, creatives, and other strategies
25:16 Conclusion
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.
Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc.com for more information.


This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   
 / @starterppc  


Related videos on the StarterPPC YouTube channel:
The ROAS Shrink Is REAL:   
 • The ROAS Shrink Is REAL  
13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   
 • 13% Profit Increase In The Off-Season...  
Effective Conversion Goal Settings: Make The Algorithm Work For You:   
 • Effective Conversion Goal Settings: M...  



0:00 The Basics of Competitive Analysis
4:20 Analyzing your competitor’s product images
6:45 Exploring the Google Ads Transparency Center for competitive analysis
8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
11:53 Importance of assessing and adjusting headlines in ads
16:59 Keyword research


Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.
They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.
Related videos:
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📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala:   
 • 📹 Why Every Business Needs a YouTube ...  
🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   
 • 🚀 Cracking the YouTube Algorithm for ...  
🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth:   
 • 🚀 Unlocking YouTube Ad Success: Under...  
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   
 • 7 Astonishing Digital Marketing Predi...  

Subscribe to Perpetual Traffic on YouTube here:   
 / @perpetual_traffic  
Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
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Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.
Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   
 • 💣 The Secret to Google Ads Success: M...  
💰 How to Identify Your Top Conversion Path Using Northbeam:   
 • 💰 How to Identify Your Top Conversion...  
🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing:   
 • 🚀 Using Northbeam to Analyze First Cl...  
0:00 FREE Media Efficiency Ratio Tracking Sheet
5:19 Using By The Numbers to calculate your new customer revenue
7:26 Analyzing MER
9:34 Analyzing Cohort Retention in Shopify
12:37 Analyzing First-Time vs. Returning Customer Sales


Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon...